{"id":37112,"date":"2026-10-16T11:30:15","date_gmt":"2026-10-16T09:30:15","guid":{"rendered":"https:\/\/natrue.org\/what-the-ecgt-directive-means-for-cosmetics\/"},"modified":"2026-10-16T11:30:31","modified_gmt":"2026-10-16T09:30:31","slug":"what-the-ecgt-directive-means-for-cosmetics","status":"publish","type":"post","link":"https:\/\/natrue.org\/es\/what-the-ecgt-directive-means-for-cosmetics\/","title":{"rendered":"What the ECGT Directive means for cosmetics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

From 27 September 2026, new EU rules strengthen requirements for environmental claims and sustainability labels. Viktoria Potko explains what the ECGT Directive means for cosmetics brands, the role of independent certification, and the practical steps businesses should take to prepare.<\/p>\n","protected":false},"author":2,"featured_media":32437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[1422,1850,2885,4088,91,142,288,353,408,442],"class_list":["post-37112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-eu-green-claims-es","tag-anti-greenwashing-es","tag-ecgt-directive-es","tag-eu-greenwashing-directive","tag-natural-cosmetics-es","tag-green-claims-es","tag-organic-cosmetics-es","tag-greenwashing-es","tag-natrue-es","tag-greenwashing-prevention-es"],"acf":[],"yoast_head":"\nECGT Directive: EU Green Claims Rules for Cosmetics<\/title>\n<meta name=\"description\" content=\"Discover 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