{"id":37239,"date":"2026-11-04T20:40:43","date_gmt":"2026-11-04T19:40:43","guid":{"rendered":"https:\/\/natrue.org\/beyond-the-prejudice-what-natural-make-up-can-do-today\/"},"modified":"2026-11-04T20:44:19","modified_gmt":"2026-11-04T19:44:19","slug":"beyond-the-prejudice-what-natural-make-up-can-do-today","status":"publish","type":"post","link":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/","title":{"rendered":"Beyond the prejudice: what natural make-up can do today"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Natural make-up has come a long way. Discover how modern formulations combine mineral pigments, plant-derived ingredients and innovative technologies to deliver colour, coverage and performance.<\/p>\n","protected":false},"author":2,"featured_media":37206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[1735,2646,2677,3170,4622,4657,4658,4659,4660,203,223,254,379,404,1664],"class_list":["post-37239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli","tag-natural-makeup-it","tag-natural-make-up-it","tag-natural-cosmetics-week-it","tag-natural-beauty-trends-2026","tag-natural-cosmetics-week-2026","tag-hybrid-make-up","tag-make-up-trends","tag-mineral-pigments","tag-natural-mascara","tag-innovation-it","tag-natural-beauty-it","tag-natural-skincare-it","tag-natural-ingredients-it","tag-natrue-it","tag-natural-cosmetics-certification-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natural Make-up: Performance, Ingredients and Innovation<\/title>\n<meta name=\"description\" content=\"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Make-up: Performance, Ingredients and Innovation\" \/>\n<meta property=\"og:description\" content=\"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/\" \/>\n<meta property=\"og:site_name\" content=\"NATRUE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-04T19:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T19:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/natrue.org\/uploads\/2026\/11\/download-22-e1793821312394.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"natrue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"natrue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/\",\"url\":\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/\",\"name\":\"Natural Make-up: Performance, Ingredients and Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/natrue.org\/it\/#website\"},\"datePublished\":\"2026-11-04T19:40:43+00:00\",\"dateModified\":\"2026-11-04T19:44:19+00:00\",\"author\":{\"@id\":\"https:\/\/natrue.org\/it\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f\"},\"description\":\"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/natrue.org\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond the prejudice: what natural make-up can do today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natrue.org\/it\/#website\",\"url\":\"https:\/\/natrue.org\/it\/\",\"name\":\"NATRUE\",\"description\":\"Natural and Organic Cosmetics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natrue.org\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/natrue.org\/it\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f\",\"name\":\"natrue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/natrue.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g\",\"caption\":\"natrue\"},\"url\":\"https:\/\/natrue.org\/it\/author\/natrue\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Natural Make-up: Performance, Ingredients and Innovation","description":"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/","og_locale":"it_IT","og_type":"article","og_title":"Natural Make-up: Performance, Ingredients and Innovation","og_description":"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.","og_url":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/","og_site_name":"NATRUE","article_published_time":"2026-11-04T19:40:43+00:00","article_modified_time":"2026-11-04T19:44:19+00:00","og_image":[{"width":700,"height":1050,"url":"https:\/\/natrue.org\/uploads\/2026\/11\/download-22-e1793821312394.jpg","type":"image\/jpeg"}],"author":"natrue","twitter_card":"summary_large_image","twitter_misc":{"Written by":"natrue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/","url":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/","name":"Natural Make-up: Performance, Ingredients and Innovation","isPartOf":{"@id":"https:\/\/natrue.org\/it\/#website"},"datePublished":"2026-11-04T19:40:43+00:00","dateModified":"2026-11-04T19:44:19+00:00","author":{"@id":"https:\/\/natrue.org\/it\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f"},"description":"Discover how modern natural make-up delivers colour, coverage and lasting performance, with innovative ingredients and expert application tips.","breadcrumb":{"@id":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natrue.org\/it\/beyond-the-prejudice-what-natural-make-up-can-do-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/natrue.org\/it\/"},{"@type":"ListItem","position":2,"name":"Beyond the prejudice: what natural make-up can do today"}]},{"@type":"WebSite","@id":"https:\/\/natrue.org\/it\/#website","url":"https:\/\/natrue.org\/it\/","name":"NATRUE","description":"Natural and Organic Cosmetics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natrue.org\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/natrue.org\/it\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f","name":"natrue","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/natrue.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g","caption":"natrue"},"url":"https:\/\/natrue.org\/it\/author\/natrue\/"}]}},"_links":{"self":[{"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/posts\/37239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/comments?post=37239"}],"version-history":[{"count":1,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/posts\/37239\/revisions"}],"predecessor-version":[{"id":37243,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/posts\/37239\/revisions\/37243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/media\/37206"}],"wp:attachment":[{"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/media?parent=37239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/categories?post=37239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natrue.org\/it\/wp-json\/wp\/v2\/tags?post=37239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}