NATRUE is excited to announce its participation in Eco Living Scandinavia 2024, the largest sustainable living event in the Nordic region, which will take place for the first time in Stockholm, Sweden, from 9th to 10th October. As a key exhibitor at the highly anticipated Natural Beauty Show, NATRUE will showcase its expertise in natural and organic cosmetics certification while addressing the latest trends driving sustainability in the beauty industry. With 72% of Swedish consumers[1] making purchasing decisions based on sustainability credentials, NATRUE’s presence underscores the growing demand for transparency and authenticity in the natural cosmetics market.
Visitors can find NATRUE at stand C99, where they will have the opportunity to explore cosmetics certification, sustainable sourcing of natural and organic raw materials, and engage directly with the NATRUE team. This presents a valuable opportunity for professionals to gain insights into the world of authentic natural beauty products and standards.
In addition to exhibiting, NATRUE’s representatives will be featured in multiple talks, bringing their expertise to critical discussions surrounding sustainability and the evolving regulatory landscape of the natural cosmetics sector.
NATRUE Speaker Sessions at the Natural Beauty Show
Wednesday, 9th October 2024:
– 13:00-13:30 – Dr. Mark Smith, NATRUE’s Director General, will present on “New Priorities for EU Institutions in Green Transition: Updates on Green Claims, ESPR, and PPWR.” This session will explore the latest policy developments in the EU aimed at promoting greener claims and sustainability.
– 15:00-15:30 – Viktoria Potko, NATRUE’s Certification and Global Market Development Manger, will present “The Green Beauty: Trends Driving Sustainability in Cosmetics,” highlighting the trends shaping the future of sustainable beauty products and how companies can adapt to meet consumer demand.
Thursday, 10th October 2024:
– 10:30-11:15 – Panel Discussion entitled “Navigating Green Beauty: Trends, Certifications, and Communication Strategies.” Dr Mark Smith will participate in a panel that will explore how brands can effectively navigate the green beauty landscape through certifications and transparent communication with consumers.
| “We are thrilled to be part of this year’s event, sharing insights on the latest regulatory updates and trends that are shaping the future of sustainable cosmetics,” said Dr. Mark Smith, Director General of NATRUE. “Our goal is to empower brands, retailers, and consumers with the knowledge to make informed choices in the growing natural beauty market.” |
For more information, please visit us at stand C99 or attend our expert-led sessions. We look forward to meeting you at the Natural Beauty Show, where we will discuss the future of natural and organic cosmetics and its role in the broader sustainable movement.
[1] https://www.nordicorganicexpo.com/natural-beauty-and-health-show/