NATRUE is excited to participate in the SEPAWA Congress 2024, the most significant meeting point of detergents, cleansers, cosmetics and fragrance industry in Europe. Taking place from 16th to 18th October in Berlin (Germany), last year’s congress attracted over 3,500 attendees from 65 countries, and featured 155 expert-led presentations by speakers representing more than 20 nationalities. These numbers underscore the event’s significance as a valuable platform for networking and gaining insights into industry trends.
NATRUE’s role at SEPAWA 2024
On Thursday, 17th October, Dr Mark Smith, NATRUE’s Director General, will deliver a key presentation at 09:20 AM titled “Green Claims Substantiation: The NATRUE Standard”. During this session, Dr Smith will address the latest regulatory developments and upcoming legislation related to green claims, while providing an in-depth overview of how NATRUE’s stringent standards help substantiate sustainable claims.
To enable responsible consumer choices and combat ‘greenwashing’, green claims must be reliable, comparable, and verifiable. NATRUE’s presentation will emphasize the association’s efforts in this area, with a particular focus on its Label criteria for third-party certification of natural or organic raw materials and finished products. Dr Smith will demonstrate how this tool can help provide added value in support regulatory compliance and consumer reassurance.
The After Event: networking and celebration
Later that evening, SEPAWA will host an exclusive After Event, offering attendees a unique experience to celebrate and connect. This high-energy event will feature live music, an awards ceremony to recognize exceptional achievements, and gourmet cuisine prepared by top chefs. The After Event promises to be an unforgettable night of joy, music, and celebration, providing a perfect conclusion to the SEPAWA Congress.
Secure your tickets today and be part of a great experience!
