NATRUE returns to BioCultura Barcelona 2025

NATRUE is delighted to announce its participation in the 31st edition of BioCultura Barcelona, Spain’s leading trade fair for organic products and responsible consumption. This year’s edition will take place from 29th May to 1st June at the La Farga Exhibition Centre in L’Hospitalet, Barcelona.

With around 300 exhibitors, BioCultura brings together pioneers and innovators across the organic food, natural cosmetics, sustainable fashion, renewable energy, responsible tourism, and ethical finance sectors. The event is expected to attract over 50,000 visitors, highlighting its role as a key platform for professionals and consumers committed to sustainability in Spain.

NATRUE at the event
As part of the event’s dynamic conference programme, NATRUE will deliver a talk titled “Greenwashing and Trends in Natural Cosmetics: The Truth Behind the Label”. The session will take place on 30th May at 16:30h in the Show Room EcoEstética.

Presented by Aida Martínez Sedano, NATRUE’s Certification Manager, and Paula Gómez de Tejada, NATRUE’s Global Communications and Public Relations Manager, the talk will address how to identify greenwashing in a marketplace saturated with “eco” and “green” claims. It will also explain what truly sets certified natural and organic cosmetics apart, and explore the latest trends shaping the sector’s journey towards genuine sustainability.

Through practical examples, this session will encourage attendees to reflect on the future of cosmetics and the collective role we all play in driving meaningful change.

As Aida Martínez notes: “The Spanish market is becoming an increasingly relevant player in the natural and organic cosmetics sector. Being present at BioCultura Barcelona allows us to connect directly with committed brands and consumers, and to reinforce the importance of trustworthy certification.”

We look forward to welcoming you at BioCultura Barcelona!

If you would like to arrange a meeting with NATRUE during the event, please contact Paula Gómez de Tejada at pdetejada@natrue.eu.