NATRUE at the Sustainable Cosmetics and Beauty Forum 2026

NATRUE is delighted to announce its participation in the Sustainable Cosmetics and Beauty Forum 2026, which will take place on 4-5 March at the Hyatt Place Amsterdam Airport (The Netherlands).

Bringing together key stakeholders from across the beauty and personal care sector, this year’s programme places emphasis on advancing circular economy practices, responsible sourcing strategies and forward-looking innovation. Discussions will explore new approaches to packaging design, developments in ingredient technology and the evolving expectations of conscious consumers.

NATRUE at the forum
As part of the official programme, Dr Mark Smith, Director General of NATRUE, will deliver a presentation on 4^th March at 10.35h titled: “Unlocking Nature’s Potential – The Role of the Bioeconomy in the Future of Cosmetics.” In his session, Dr. Smith will explore how the EU bioeconomy framework is increasingly relevant to the cosmetics sector, highlighting how biobased materials can contribute to enhanced sustainability performance and reduced dependence on fossil resources. The presentation will also examine how responsible natural sourcing connects with wider regulatory developments and certification trends, and how bioeconomy principles can drive the next generation of product innovation.

Later that day, at 17:00, Mark will lead a roundtable discussion on Implementing Circular Economy Practices during the forum’s small group sessions. In light of recent and forthcoming regulatory developments, the discussion will focus on practical pathways for embedding circularity into cosmetic value chains. Participants will consider the challenges of meeting new recyclability requirements while maintaining product integrity, the strategic choices between recycled and bio-based materials, and the importance of cross-industry collaboration to achieve meaningful progress towards a truly circular model.

Interested in attending? Reserve your spot here.

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Sustainable Cosmetics and Beauty forum, 4-5 March 2026