In Conversation with @ElisabethGreen: Inspiring Conscious Beauty Choices

At NATRUE, we love highlighting the voices behind the natural beauty movement. Today, we’re delighted to speak with Elisabeth, the founder of the German blog Elisabeth Green. For over a decade, Elisabeth has become a trusted voice in natural beauty, sustainability, and healthy living — inspiring her community with product reviews that are, in her words, “practical, honest, and research-driven.”

“As a self-employed mom of two,” she shares, “I focus on making conscious choices easier – one product at a time.” Through her thoughtful content, Elisabeth has helped demystify the world of natural cosmetics and empower her readers to shop more mindfully.

NATRUE: How does your skincare routine change in summer, and which natural beauty products are must-haves in your beauty bag this season?
Elisabeth: In summer, my skincare routine becomes much shorter overall, and I switch to lighter products. A hydrating serum is an absolute must-have for me – especially on hot days. I largely avoid too many active ingredients like fruit acids during this time and instead focus on reliable sun protection.

When it comes to make-up, less is definitely more. Most days, a bit of concealer, a touch of blush or lip oil, and filled-in brows are enough. It’s quick and still looks fresh! As a self-employed mum of two, I don’t have much time to spend in the bathroom anyway.

NATRUE: Do you have a go-to secret for keeping skin fresh and hydrated in the heat using only natural cosmetics?
Elisabeth: I love toners that give my skin an extra boost of moisture – especially in spray form. That way, I can refresh my skin throughout the day whenever it feels dry or warm.

In summer, I also focus more on “beauty from within.” Drinking plenty of still water, eating a nutrient-rich diet, and getting enough protein and healthy fats is essential for me. Fresh fish provides valuable omega-3 fatty acids – perfect for the skin, hair, and overall well-being. If you don’t eat fish, I highly recommend supplementing with those essential fatty acids.

NATRUE: How can we play with summery shades and colours without compromising on ingredients?
Elisabeth: For me, it’s clear: natural cosmetics no longer have to hide when it comes to colour. On the contrary, I believe they offer everything you need for a fresh summer look.

A touch of colour on the cheeks and lips is more than enough for me. Combined with a natural glow from the sun, it all feels summery, effortless, and polished.

NATRUE: What does it mean to you when a product is certified by NATRUE? Does it influence your purchase decision?
Elisabeth: For anyone new to natural cosmetics or unsure about what to buy, the NATRUE label is a great point of reference. It offers reassurance that only certified natural or organic ingredients are used.

Personally, I pay a bit less attention to labels these days, as I tend to review the ingredients myself and often rely on brands I’ve trusted for years. That said, I truly value what NATRUE stands for – and because I’m already familiar with its strict standards, I don’t feel the need to double-check when I see the label on a product I already trust.

NATRUE: How do you help your community distinguish truly natural cosmetics from greenwashing?
Elisabeth: My readers and followers have trusted me for over ten years because I review products and brands thoroughly. I don’t just analyse ingredients in detail – I also look behind the scenes: How sustainable is the company really? How is production handled? What about packaging, supply chains, and transparency?

That’s why I’ve introduced many brands in depth on my blog – sharing background information and honest product reviews. I always test products myself over a longer period before I recommend anything. Whether a brand carries a certification or offers other unique benefits, my readers always get the full picture.

Personally, I especially love small brands that use a high percentage of organic ingredients and have a meaningful story behind their products. That said, I always try to keep an open mind and avoid being too dogmatic.

NATRUE: If you could only take three natural beauty products on holiday, what would they be – and why?
Elisabeth: A hydrating serum is an absolute essential for me when I travel – especially in the heat, as it’s important to nourish the skin without overloading it. Next, a reliable sunscreen that offers strong protection and applies easily and comfortably. And finally, a pure, multi-purpose oil – like argan or jojoba – which I use for my face, body, and hair. It replaces several products and saves space in my suitcase.

NATRUE: Do you have a tip for anyone just starting to explore natural beauty this summer?
Elisabeth: Feel free to check out my blog for some inspiration. 🙂 But seriously – there are so many amazing brands to discover! If you have access to an organic store or a natural beauty boutique, I’d recommend getting personalised advice and testing a few products in person. But even in drugstores, you’ll now find a wide selection of certified natural cosmetics – often for just a few euros.

My tip: start small, try things out, compare – and, above all, don’t stress or lose the joy in the process. Beauty should always be fun!

For more information about Elisabeth Green, check out her blog and Instagram.