NATRUE at CosmeticBusiness 2026 in Munich | GREEN AREA Programme & Sustainability Talks

NATRUE is pleased to announce its participation in CosmeticBusiness 2026, the international B2B supplier event for the cosmetics industry, taking place from 10–11 June at the MOC in Munich (Germany.)

Dedicated exclusively to connecting cosmetics companies with suppliers across the entire product development chain – from formulation and production to packaging and marketing – CosmeticBusiness serves as a key platform for innovation within the sector. Held annually in Germany, Europe’s largest cosmetics market, the event brings together a global network to develop and realise new product ideas efficiently and sustainably.

This year’s edition will feature more than 400 suppliers, across 11.000 sqm of exhibition space, featuring over 150 product presentations, and a comprehensive programme of expert talks and panel discussions, including participation from NATRUE.

Visit NATRUE at Stand A07 (Hall 2, Green Area)
NATRUE will be present at its own stand, where the team will:

Present NATRUE’s mission and advocacy work,
Explain the NATRUE Label certification process and its rigorous criteria,
Discuss the benefits of certification for brands, raw material suppliers, manufacturers, and consumers alike.

Whether already active in the natural and organic cosmetics sector or exploring entry into it, visirtors are invited to connect with the NATRUE team.

NATRUE leads the Green Area programme
As part of its participation, NATRUE will host the GREEN AREA, a dedicated programme focused on sustainability, responsible innovation and the future of green claims in cosmetics. On 10^th June, Dr Mark Smith, Director General of NATRUE, will moderate the programme, opening the sessions and guiding discussions throughout the day, which will include expert talks, exhibitor “Green Stories” and two panel discussions.

Key highlights include:

11:30 – 12:00 | NATRUE talk
“Cosmetics and Green Claims: Where Do We Stand in 2026?”
Dr Mark Smith (NATRUE)
13:30 – 14:15 | Panel Discussion
“How can we understand sustainability not as an obligation, but as an opportunity? Best practices from the beauty industry.”
Featuring industry leaders from Mann & Schröder, NELE Kosmetik and NATRUE.
15:00 – 15:45 | Panel Discussion (NATRUE members)
“Communicating Green Claims Effectively: Avoiding Greenwashing in Beauty Communications”
Featuring Primavera, Peruda Skincare, Dr. Hauschka and green team (by Dr. B. Scheffler)

In addition, Aida Martinez, NATRUE Certification Manager, will host the Sustainability Tour on both 10 and 11 June, showcasing selected brands and innovations across the event programme (available here)

Exclusive for NATRUE Members
NATRUE members are entitled to an exclusive discount for the event. To benefit, please contact Paula Gómez de Tejada at pdetejada@natrue.eu.

We look forward to welcoming you in Munich!