Semana de la Cosmética Natural 2024
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Basándonos en el éxito del Día Internacional de la Cosmética Natural de los años anteriores, NATRUE se enorgullece de anunciar la primera Semana de la Cosmética Natural. Esta celebración de una semana, que se llevará a cabo del 23 al 29 de noviembre de 2024, tiene como tema “Abraza la naturaleza, potencia tu piel” y destacará la belleza y los beneficios de los ingredientes naturales y orgánicos en los productos cosméticos. Se centrará en promover la concienciación, la educación y las buenas prácticas dentro de la industria de la cosmética natural; y también tratara de subrayar nuestro compromiso con la sostenibilidad e inspira prácticas ecológicas para mejorar la salud de la piel.

Invitamos a todos a participar, ¡ya sea organizando un evento online, un taller interactivo o abriendo las puertas de su empresa para una visita guiada! Juntos, inspiremos una conexión más profunda con la naturaleza y animemos a las personas a #chooseTrueBeauty eligiendo alternativas naturales que sean beneficiosas y empoderen tanto a su piel como al planeta.

ACTIVIDADES INSCRITAS

Descubra a continuación las emocionantes actividades programadas para la Semana de la Cosmética Natural 2024.

¿Tiene su propia idea? Encontrará todos los detalles sobre cómo inscribir su actividad al final de esta página.

Panel Discussion: Eco-Friendly Amenities - Transforming Hospitality with Natural Products (Sweden)
  • What to expect: This panel will explore the transition of the hospitality industry to natural hygiene products, moving away from synthetic and petrochemical-based amenities. Discussions will cover the challenges, demand, and solutions for adopting eco-friendly alternatives that enhance both guest experience and sustainability. Key topics will include addressing greenwashing and promoting collaboration between hospitality companies, product manufacturers, and regulators to drive real change.The session welcomes hotel managers, natural cosmetic producers, hospitality suppliers, sustainability experts, regulators, and eco-conscious consumers. Don’t miss the opportunity to learn how to support a more sustainable future in hospitality!
  • When: Tuesday 27th November at 10:00 AM Swedish time (CEST)
  • Organiser: Andrea Endres, freelancer with a passion for sustainable wellness travel, marketing and authentic connection (Sweden)
  • Access: Click here to access to the panel discussion!
The Art of Natural Skincare: An Exclusive Behind-the-Scenes Look at Dr. Hauschka (Germany)
  • What to expect: Join Dr. Hauschka on their social media platforms for a unique behind-the-scenes glimpse into the world of natural skincare. Attendees will have the opportunity to explore the medicinal herb garden, guided by expert gardener Sven, and uncover the power of natural ingredients.Additionally, participants can delve into the brand’s rich history with a visit to the Dr. Hauschka Archives, led by archivist Dr. Florian Öxler. The experience will culminate with insights from a Dr. Hauschka aesthetician, who will provide valuable advice on understanding individual skin needs.This event is ideal for anyone interested in skincare and eager to gain exclusive insights into the production and philosophy behind Dr. Hauschka’s natural products.
  • When: During the Natural Cosmetics Week, from 23rd to 29th November.
  • Organiser: Dr Hauscka (Germany), NATRUE-certified brand and one of NATRUE’s founding members.
  • Access: Check Dr. Hauschka’s Instagram account here.
Free Face Yoga Challenge with Sarika - Sake Beauty Balm (Ireland)
  • What to expect: Join Sarika for a rejuvenating experience as she will explore the benefits of a 5-minute Face Yoga routine. With the guidance of Sarika, certified Face Yoga Method Instructor, you will learn how to release facial tension, enhance skin radiance, and lift your spirits—all in just five minutes! This challenge is perfect for anyone who holds stress in their face and wants to explore natural beauty alternatives over Botox or other chemical treatments.
  • When: 27th November at 17h CET time (1-hour online)
  • Organiser: Sarika International, certified Face Yoga Method instructor and Founder of the 100% natural Sake Beauty Balm. She was honoured with the Influencers Choice Award at the 2024 European Natural Beauty Awards.
  • Access: Click here to register and join the Free Face Yoga Challenge!
Social Media Campaign - Oh So Clean Beauty (Singapore)
  • What to expect: A series of engaging videos featuring natural brand owners discussing their latest product launches and sharing why they advocate for natural cosmetics
  • When: During Natural Cosmetics Week (23-29 November 2024)
  • Organiser: Oh So Clean Beauty, a Singaporean blogger passionate about cosmetics and dedicated to promoting natural and organic beauty products.
  • Access: Instagram, and TikTok
Special discount and educational articles - peclavus (Germany)
  • What to expect: Celebrate true beauty with peclavus and enjoy a 15% discount on their NATRUE-certified products!

In honour of Natural Cosmetics Week 2024 and to highlight the NATRUE label, peclavus is offering the exclusive 15% discount code “TRUEBEAUTY15” for use in their online store. Alongside this, peclavus will share engaging information about the benefits of certification on their website, blog and Instagram. Join peclavus in promoting genuine beauty by embracing NATRUE and empowering your skin!

  • When: From 23rd to 29th November 2024
  • Organiser: peclavus, a nature cosmetics brand from the German Black Forest.
  • Access: Visit the peclavus website to redeem this special discount and explore information about the benefits of NATRUE certification.

CÓMO PARTICIPAR EN LA SEMANA DE LA COSMÉTICA NATURAL 2024

Para ayudarle a participar en la Semana de la Cosmética Natural 2024, NATRUE ha preparado una presentación completa que incluye todo lo que necesita para empezar. Nuestro objetivo es animar a productores, fabricantes, distribuidores, organizaciones e individuos a resaltar los beneficios de los cosméticos naturales auténticos tanto para las personas como para el planeta.

Le invitamos a participar creando su propia iniciativa, ya sea organizando un evento, lanzando una campaña o cualquier otra actividad que esté alineada con el tema de la semana. Nos aseguraremos de que sus esfuerzos reciban la visibilidad que merecen, promocionándolos en nuestras plataformas. Trabajemos juntos para inspirar a todos a #choosetruebeauty.

Además, también puede promover la Semana de la Cosmética Natural 2024 en las redes sociales, utilizando nuestro logotipo y nuestros hashtags. ¿Necesita algo de inspiración? Consulte nuestra guía de comunicación aquí.

Si tiene alguna duda, no dude en contactar a Paula Gómez de Tejada, Directora de Comunicación Internacional y Relaciones Públicas de NATRUE, en pdetejada@natrue.eu.