Natural Cosmetics Week 2024: ‘Embrace Nature, Empower Your Skin’

• What to expect: Keidas Cosmetics is officially launching their products! The brand will introduce their award-winning Silky Lavender Cream, which received the European Excellence Award at the 2024 European Natural Beauty Awards in Stockholm. Alongside this flagship product, they will also present their Refreshing Peppermint Cream. To celebrate the launch, KEIDAS Cosmetics is hosting a raffle on Instagram, open to all participants
• When: Thursday 28^th November at 15:00 (EET)
• Organiser: Bakerson Blueridge Oy (Finland)
• Access: Find out more on their Instagram, here.

• What to expect: As part of Natural Cosmetics Week, Natural Beauty Expo will provide a sneak peek of their exciting lineup of natural beauty exhibitors signed up for Natural Beauty Expo 2025. The list will be revealed on their Instagram page on the 27^th November.
• When: Wednesday 27^th November at 11:00h
• Organiser: Natural Beauty Expo (UK)
• Access: Register your interest in attending the 2025 show here.

• What to expect: As part of Natural Cosmetics Week, Georgios Farfaras will deliver a presentation on the harmful effects of synthetic colours and fragrances. He will also introduce natural makeup products, followed by a practical session focused on covering facial discolorations and contouring techniques. This activity is specifically designed for students of the Face Morphology course and guest students from the Department of Specialist in Aesthetics & Makeup Art, who are enrolled in parallel courses.
• When: Saturday, 23^rd and Sunday, 24^th November 2024
• Organiser: Georgios Farfaras (Greece)
• Access: Location: Higher Vocation School of Tripoli (Saek Tripolis) – Department of Specialist in Aesthetic & Make-up Art – more details here.

• What to expect: Some members of NATRUE’s Board of Directors tackle some of the most frequently asked questions about the world of natural cosmetics, offering expert insights to clear up your doubts. Don’t miss it!
• When: Wednesday, 27th November. Stay tuned!
• Organiser: NATRUE, the International Natural and Organic Cosmetics Association (Belgium)
• Access: The videos will be published on NATRUE’s YouTube channel, and also promoted on NATRUE’s Instagram and LinkedIn.

• What to expect: To celebrate Natural Cosmetics Week, Terpenic is launching an article titled “The Impact of Environmental Factors on the Skin: Natural Strategies to Combat Premature Aging”. This piece explores how natural ingredients can play a pivotal role in protecting the skin from environmental stressors, offering practical strategies to maintain youthful, healthy skin.
• Organiser: Terpenic, NATRUE-certified brand (Spain)
• Access: Available here.

• What to expect: In celebration of Natural Cosmetics Week, the brand Salveo will be launching a series of discounts and special promotions on their skincare products. This is a fantastic opportunity to explore Hellabé’s range of Korean-inspired cosmetics and take advantage of exclusive offers that support your skincare goals. Keep an eye out for limited-time deals!
• When: Saturday, 23^rd and Sunday, 24^th November 2024
• Organiser: Hellabe (Italy)
• Access: Click here to access the discounts and promotions.

• What to expect: To celebrate this special week, PRIMAVERA is launching a vibrant social media campaign. The initiative will feature educational content highlighting the importance of independent certifications, an exploration of emerging trends like neuroglow, makeup tips from renowned makeup artist Karim Sattar, the chance to win a personalized skin care set and a one-to-one skin consultation, and much more. This campaign promises to be an engaging and informative celebration of natural beauty – be sure not to miss it!
• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024
• Organiser: PRIMAVERA LIFE GmbH  – one of NATRUE’s founding members (Germany)
• Access: Do not miss anything by following them on social media: Instagram and Facebook

• What to expect: During Natural Cosmetics Week, N&B Natural is Better will launch a social media campaign showcasing their production model and green quality concept. This initiative highlights how their approach aligns with the NATRUE certification they proudly hold.
• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024
• Organiser: N&B Natural is Better, NATRUE-certified brand (Italy)
• Access: Online, on their Instagram account here

• What to expect: Laverana is launching an engaging social media campaign focused on educating consumers about natural cosmetics. Follow their social media channels in English, Italian, German, and French to explore informative posts and participate in their exciting giveaway for a chance to win a product package. Additionally, don’t miss their special Webshop promotion: enjoy a 20% discount when purchasing three or more products during the campaign!
• When: The social media campaign (German, Italian, French) will run from Monday, 18^th to Friday 29^th November 2024. The discount will be valid from 20^th November to 1st December.
• Organiser: Laverana GmbH & Co. KG, lavera Naturkosmetik – one of NATRUE’s founding members (Germany)
• Access: Visit the dedicated campaign website, available in both German and English

• What to expect: As part of this initiative, Certisys -a Belgian certification body specialising in organic and sustainable certifications- is proud to announce that it now offers NATRUE Certification to its customers. During Natural Cosmetics Week, Certisys will highlight how the NATRUE label meets the growing consumer demand for transparency, trust, and high-quality standards in the cosmetics industry. Certisys launched an educational article that will highlight the importance and benefits of independent third-party certification in guaranteeing the authenticity and quality of natural and organic cosmetics. It will delve into the benefits of certification bodies (such as Certisys) for consumers and industry professionals alike, explaining how the NATRUE label ensures rigorous standers, not only for natural and organic ingredients but also for ethics, sustainability, animal welfare, and biodegradability.
• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024
• Organiser: CERTISYS
• Access: The article is available on Certisys’ website, here, or on their social media (Facebook, LinkedIn, Instagram)

• What to expect: In order to promote natural beauty, boxes of winter seasonal natural beauty products from various brands will be sent to beauty editors and journalists. These will include information about Natural Cosmetics Week, along with a definition of natural cosmetics and their importance—all presented in a creative and visually appealing way.
• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024
• Organiser: ONE Union (The Union of Organic, Natural and Ecological Cosmetic Producers)
• Access: Website, Instagram

• What to expect: Join dm in celebrating 35 amazing years of alverde NATURKOSMETIK! During this special live show, the wonderful Chani from the alverde team will share skincare tips and unveil both new and iconic alverde NATURKOSMETIK favourites. Discover how these products can pamper your skin and give your face a radiant, natural glow. Let’s make this Natural Cosmetics Day celebration on 23 November one to remember!
• When: Friday, 22nd November 2024  at 12:00 PM
• Organiser: dm-drogerie markt, alverde NATURKOSMETIK – NATRUE-certified brand (Germany)
• Access: Available exclusively on the dm App. Don’t miss it!

• What to expect: The great range of products in cosmetics can be quite overwhelming. Certified natural cosmetics are therefore a great indicator for a product that is both good for your skin as well as the environment. To empower consumers with informed choices, alviana Naturkosmetik is launching a reel explaining how the NATRUE seal can help you find brands and products that suit your needs!
• When: Thursday, 28th November 2024
• Organiser: alviana Naturkosmetik – NATRUE-certified brand (Germany)
• Access: People can access easily over the alviana Naturkosmetik Instagram account.

• What to expect: On 25th November, Peruda presents its natural and organic skincare brand dedicated to providing gentle, effective skincare for those with sensitive skin. Peruda aims to empower individuals with sensitive skin to embrace natural remedies for healthier, radiant skin. Join Peruda’s new journey and exclusive discount! Use the code PERUDA15 at checkout for special savings – shop here.
• When: Launch: 25th November 2024. The discount is valid from Monday, 25th November, 9 AM until Friday, 29th November, midnight.
• Organiser: Peruda Skincare, a new cosmetics brand from Zurich (Switzerland)
• Access: Website link Instagram Link

• What to expect: During Natural Cosmetics Week (23rd-29th November), Hemptouch will release a compelling Instagram video that dives into why NATRUE certification is so important for their customers. Discover how this trusted certification sets Hemptouch apart in purity, transparency, and natural quality.
• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024.
• Organiser: Hemptouch – NATRUE-certified brand (Slovenia)
• Access: Watch for the video on Hemptouch’s Instagram.

• What to expect: Inclita Seaweed Solutions’ team of experts has crafted The Essential Guide to Seaweed in Cosmetics, a complimentary resource that delves into the powerful role of seaweed in skincare. This guide covers the many natural benefits of seaweed’s bioactive compounds—from anti-aging and hydration to calming, skin-soothing properties—helping you harness nature to enhance your formulations. By downloading the guide, you’ll also enter for a chance to win a free, one-hour online consultation with Inclita’s seaweed specialists. In this exclusive session, you can ask questions, gain insights on seaweed-based formulations, and learn how to unlock the full potential of seaweed for your product line. Embrace nature’s best for truly empowered skin!

• When: Online – During Natural Cosmetics Week, from 23^rd to 29^th November 2024.
• Organiser: Inclita Seaweed Solutions, NATRUE-approved raw material supplier.
• Access: Download the guide here.

• What to expect: To celebrate Natural Cosmetics Day, they’re launching a captivating presentation reel that dives into the brand’s origins, showcases their unique products, and introduces the inspiring founder behind it all.

Additionally, they will offer an exclusive in-store promotion at their physical location: Via Nicolò Garzilli, 11-13, Palermo, Italy. This event will feature personalized product consultations and hands-on testing!

• When: During Natural Cosmetics Week, from 23^rd to 29^th November 2024
• Organiser: Hallyu K-Beauty Shop in Palermo (Italy)
• Access: Via Nicolò Garzilli, 11-13, Palermo, Italy | Instagram

• What to expect: Join NATRUE for a lively discussion on the trends and challenges shaping the future of natural ingredients in cosmetics. Industry experts will share insights on sourcing, sustainability, and innovation, all while addressing the growing demand for transparency in beauty.This accessible, non-technical webinar will offer valuable perspectives on how natural ingredients are reshaping the industry. Don’t miss out on the opportunity to learn directly from leading experts! Find out more here.
• When: Thursday 28th November at 11:30 AM (CET) – Teams (online)
• Organiser: NATRUE, the International Natural and Organic Cosmetics Association (Belgium)
• Access: Register here. For more information, click here.

• What to expect: The campaign will promote the benefits of truly natural cosmetics and sustainably sourced marine ingredients through various channels, including a dedicated landing page on the Oceanwell shop, which will explain the concept of Natural Cosmetics Week in both German and English. Additionally, they will send out a newsletter introducing Natural Cosmetics Week and share posts on social media to reach a wider audience. Stay tuned!
• When: Online, during the Natural Cosmetics Week, from 23rd to 29th November.
• Organiser: oceanBASIS GmbH / OCEANWELL NATRUE-certified maritime cosmetics – NATRUE-certified brand (Germany)
• Access: Oceanwell website and Instagram.

• What to expect: Rossmann is launching an exciting campaign to raise awareness about certified natural cosmetics with Alterra Naturkosmetik. This includes a print ad and a dedicated feature in CENTAUR magazine, paired with online activities for a wider reach. Shoppers can enjoy two exclusive coupons via the ROSSMANN App, designed to encourage trying natural cosmetics. The campaign will also feature engaging social media posts on Instagram and TikTok to highlight these offerings. Don’t miss this opportunity to explore natural beauty with Alterra Naturkosmetik!
• When: From 18^th to 24^th November 2024
• Organiser: ROSSMANN – Alterra Naturkosmetik, NATRUE-certified brand (Germany)
• Access: ROSSMANN App (Android – iOs), Instagram and TikTok.

• What to expect: To mark Natural Cosmetics Week, OP.RehabSkinCare is committed to making a meaningful difference. From 23^rd to 29^th November, a portion of the revenue of each sale will be donated to support Beni, a resilient 4-year-old boy facing severe Duchenne muscular dystrophy.

Beni’s family has already gathered a huge effort to raise half of the funds needed for the only available gene therapy that could halt his condition, which must be administrated before he turns 5. This treatment (1,040 million HUF, approx. 2,600,000EUR or 2,777,040 USD) is available outside the United States for the first time, in Dubai, but requires a staggering sum, making public support essential. With time running out, the family urgently needs more support to reach their goal.

OP.RehabSkinCare’s founders (Zsanett and László Gelányi), individually, have previously contributed to Beni’s cure, and now, inspired by NATRUE’s Natural Cosmetics Week initiative, they want to expand their efforts. For this reason, during the campaign period (23^rd – 29^th November 2024), 20% of each product sale will be donated to the foundation established for Beni’s treatment. Zsanett and László think that now we have the power to be part of the healing of a deadly disease and can give a little boy a chance to recover. By the natural skin recovery, every customer can now heal Beni too.

• When: To all orders taken between 23^rd to 29^th November, Natural Cosmetics Week.
• Organiser: Zsanett and László Gelányi, founders of OP.RehabSkinCare
• Access: Place orders here.

• What to expect: In the upcoming webinar “Beyond Beauty: How Cosmetics Redefine Your Menstruation and Menopause Journey” attendees can expect an in-depth exploration of how innovative cosmetic and topical solutions can support women’s health across all stages, from menstruation to menopause. This session will cover a range of products that harness natural ingredients known for their therapeutic benefits, addressing common symptoms like hormonal imbalances, skin changes, and physical discomfort associated with these phases.
• When: Thursday, 28^th November at 13:00h CET (45-minutes)
• Organiser: FemCan GmbH
• Access: Access to the webinar by clicking here.

• What to expect: This panel will explore the transition of the hospitality industry to natural hygiene products, moving away from synthetic and petrochemical-based amenities. Discussions will cover the challenges, demand, and solutions for adopting eco-friendly alternatives that enhance both guest experience and sustainability. Key topics will include addressing greenwashing and promoting collaboration between hospitality companies, product manufacturers, and regulators to drive real change. The session welcomes hotel managers, natural cosmetic producers, hospitality suppliers, sustainability experts, regulators, and eco-conscious consumers. Don’t miss the opportunity to learn how to support a more sustainable future in hospitality!
• When: Wednesday, 27^th November at 10:00 AM Swedish time (CEST)
• Organiser: Andrea Endres, freelancer with a passion for sustainable wellness travel, marketing and authentic connection (Sweden)
• Access: Click here to access to the panel discussion! Find more information here.

• What to expect: Join Dr. Hauschka on their social media platforms for a unique behind-the-scenes glimpse into the world of natural skincare. Attendees will have the opportunity to explore the medicinal herb garden, guided by expert gardener Sven, and uncover the power of natural ingredients. Additionally, participants can delve into the brand’s rich history with a visit to the Dr. Hauschka Archives, led by archivist Dr. Florian Öxler. The experience will culminate with insights from a Dr. Hauschka aesthetician, who will provide valuable advice on understanding individual skin needs. This event is ideal for anyone interested in skincare and eager to gain exclusive insights into the production and philosophy behind Dr. Hauschka’s natural products.
• When: During the Natural Cosmetics Week, from 23^rd to 29^th November.
• Organiser: Dr Hauscka (Germany), NATRUE-certified brand and one of NATRUE’s founding members.
• Access: Check Dr. Hauschka’s Instagram account here.

• What to expect: Join Sarika for a rejuvenating experience as she will explore the benefits of a 5-minute Face Yoga routine. With the guidance of Sarika, certified Face Yoga Method Instructor, you will learn how to release facial tension, enhance skin radiance, and lift your spirits—all in just five minutes! This challenge is perfect for anyone who holds stress in their face and wants to explore natural beauty alternatives over Botox or other chemical treatments.
• When: Wednesday, 27^th November at 17h CET time (1-hour online)
• Organiser: Sarika International, certified Face Yoga Method instructor and Founder of the 100% natural Sake Beauty Balm. She was honoured with the Influencers Choice Award at the 2024 European Natural Beauty Awards.
• Access: Click here to register and join the Free Face Yoga Challenge! 
  

• What to expect: A series of engaging videos featuring natural brand owners discussing their latest product launches and sharing why they advocate for natural cosmetics
• When: During Natural Cosmetics Week (23^rd – 29^th November)
• Organiser: Oh So Clean Beauty, a Singaporean blogger passionate about cosmetics and dedicated to promoting natural and organic beauty products.
• Access: Instagram, and TikTok

• What to expect: Celebrate true beauty with peclavus and enjoy a 15% discount on their NATRUE-certified products!

In honour of Natural Cosmetics Week 2024 and to highlight the NATRUE label, peclavus is offering the exclusive 15% discount code “TRUEBEAUTY15” for use in their online store. Alongside this, peclavus will share engaging information about the benefits of certification on their website, blog and Instagram. Join peclavus in promoting genuine beauty by embracing NATRUE and empowering your skin!

• When: From 23^rd to 29^th November.
• Organiser: peclavus, a NATRUE-certified brand from the German Black Forest.
• Access: Visit the peclavus website to redeem this special discount and explore information about the benefits of NATRUE certification.