Natural, Authentic, Certified: Discover What Makes Beauty Truly “Natural”

Discover the truth behind natural cosmetics in an interactive session with top industry experts

In celebration of Natural Cosmetics Week (17–23 November 2025), NATRUE invites consumers, journalists and beauty enthusiasts to a free, engaging online panel discussion dedicated to one of today’s most relevant topics: understanding what makes cosmetics truly natural.

Join us on Tuesday, morning 18 November at 11:30 AM CET / 10:30h GMT – UK for “Decoding Naturals: Ingredients, Claims and Why Certification Matters”, an interactive online panel discussion moderated by Lisa Oxenham, beauty and wellness journalist, creative consultant and former Beauty & Style Director at Marie Claire UK. Together with experts from beauty brands Weleda, Lavera, Logona, Santé, and Heliotrop, the discussion will explore how natural cosmetics are formulated, how product claims are made responsibly, and how the certification labels help consumers identify authentic and trustworthy natural beauty products.

As awareness around sustainability and ingredient transparency grows, this 45-minute session will take participants behind the scenes of natural beauty—from sourcing and innovation to the certification processes shaping the industry. Through real-world examples and expert insight, the webinar will shed light on what makes ingredients genuinely natural, the challenges of formulating without synthetics, and the role of certification in protecting both people and planet.

What to expect:
This webinar offers a unique opportunity to hear directly from industry experts about:

• How natural ingredients are sourced, selected, and formulated
• The biggest challenges brands face when replacing synthetic ingredients
• How to identify authentic natural products and avoid misleading claims
• The importance of certification labels in ensuring transparency and trust

Meet the speakers:

• Jayn Sterland – Managing Director, Weleda UK: A recognised leader in sustainable beauty, Jayn has been a driving force behind Weleda’s mission for ethical business practices and currently serves as Vice President of NATRUE.

• Henrike Neuhoff – Chief Scientific Officer, Laverana GmbH & Co. KG: With deep scientific expertise and a strong focus on innovation and authenticity, Dr. Neuhoff leads Lavera’s Science Division and serves on NATRUE’s Board, shaping the future of certified natural cosmetics.

• Lars O. Zirpins – Managing Director, Logocos: A senior executive with over 25 years in global beauty leadership, Lars drives the sustainable transformation of Logocos Brands, combining innovation, purpose, and brand reinvention.

Moderator: Lisa Oxenham – beauty and wellness journalist, creative consultant and former Beauty & Style Director at Marie Claire UK.

Discussion highlights:
The discussion will delve into three core themes shaping today’s natural beauty sector:

1. Ingredient Sourcing & Challenges: Speakers will explore how brands choose their natural ingredients and balance priorities such as availability, quality, and seasonality. The panel will also address the challenges of replacing synthetic ingredients with natural alternatives without compromising performance or safety.
2. Claims & Consumer Focus: With consumers increasingly seeking transparency, the conversation will uncover how to read ingredient lists and recognise truly natural formulations. Experts will share tips on spotting misleading or “greenwashed” claims and discuss what drives consumers to choose natural cosmetics.
3. Certification & Brand Impact: The panel will highlight how certification influences product formulation, packaging, and communication strategies. Speakers will discuss how certification supports brands in building authenticity and consumer confidence, while strengthening trust and guiding purchasing decisions.

Who should attend?
Whether you are a beauty industry professional, brand representative, beauty writer, content creator, or simply passionate about natural beauty.

Key webinar details:

• Date: Tuesday, morning 18 November 2025
• Time: 11:30 AM CET / 10:30h GMT- UK (approx. 45 minutes)
• Platform: Microsoft Teams (register here)

Reserve your spot today! This free event is open to all. Secure your place by registering via the link above. We’re thrilled to have you join us as we celebrate the power of natural beauty during Natural Cosmetics Week 2025!