![](https://natrue.org/uploads/2024/05/2170E19C-6293-4BEF-9E05-81AE60AA4712-scaled.jpg)
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NATRUE joins an industry call for the adoption of a practical framework for the Green Claims Directive
![](https://natrue.org/uploads/2024/04/WhatsApp-Image-2024-04-24-at-11.55.59.jpeg)
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NATRUE showcases commitment to sustainability and innovation at in-cosmetics Global 2024 in Paris
![](https://natrue.org/uploads/2024/04/WhatsApp-Image-2024-04-17-at-17.17.48-2.jpeg)
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NATRUE highlights sustainable beauty at NOPEX 2024
![](https://natrue.org/uploads/2024/03/pexels-sora-shimazaki-5938255-scaled.jpg)
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NATRUE and European Natural Beauty Awards Alliance to Elevate Authentic Natural Beauty Brands
![](https://natrue.org/uploads/2024/02/charla2-e1709020061631.jpeg)
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NATRUE at VIVANESS 2024: Pioneering the evolution of natural and organic cosmetics
![](https://natrue.org/uploads/2024/02/1648473624817_20210329_EP-113202K_ARO_0654-scaled.jpg)
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NATRUE joins an industry call for clear, harmonised and feasible Green Claims framework
![](https://natrue.org/uploads/2024/02/pexels-lisa-fotios-3020839-scaled.jpg)
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Building trust in Green Claims: NATRUE applauds the EU’s final approval of the Directive to Empower Consumers for the Green Transition
![](https://natrue.org/uploads/2024/02/Spanish-ADV-1.png)
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Introducing NATRUE’s captivating new video!