Settimana della Cosmesi Naturale 2025: “Natural Care, Real Impact”

• What to expect: During the international Natural Cosmetics Week (17–23 November 2025), NATRUE-certified Lantestina will present “True Beauty, Naturally”, a week-long social media campaign celebrating authenticity, sustainability, and community.
  Each day, a new video reel on Instagram and Facebook will explore a different aspect of the brand’s story – from its origins and sustainable values to its connection with nature and local partnerships.
  The campaign aims to show how natural cosmetics create a positive impact – on the skin, the environment, and the community – while educating audiences about NATRUE’s certification as a symbol of trust and transparency. Through interactive posts, followers will be invited to ask questions, share experiences, and engage with the brand using official campaign hashtags.
  ✨ Bonus: 15% off on all full-size products during Natural Cosmetics Week.
• When: online campaign, every day during Natural Cosmetics Week, from 17 – 23 November 2025.
• Organiser: Lantestina (Croatia)
• Access: Instagram and Facebook

• What to expect: During Natural Cosmetics Week, they invite you to explore the world of Alchemist Resilience. Throughout the week, you’ll discover the benefits of their brand and products, as well as their philosophy on natural and conscious beauty.
  ✨ Bonus: Enjoy 10% off the Essence Immortelle Balm during Natural Cosmetics Week!

• When: They will be sharing four articles that reveal their vision of conscious, natural beauty.
  • 17 Nov: The Alchemy of Plants: When Nature Becomes a Beauty Elixir – A journey at the crossroads of science and plant magic.
  • 19 Nov: Green Magic: Plants That Transform Skin and Mind – Discover how nature can restore your wellbeing and senses.
  • 21 Nov: The Art of Complex Formulas: When Natural Synergy Transcends Chemistry – Learn about the power of botanical blends and the subtle science that makes them unique.
  • 23 Nov: Living Beauty: Reconnecting with the Rhythm of Nature and the Wisdom of the Body – An inspiring reflection on sustainable and mindful beauty.”
• Organiser: Alchemist Resilience (France)
• Access: Website

• What to expect: Transparency is the basis of trust – especially in natural cosmetics. Through their social media and video content, they will show why certifications like NATRUE are crucial for making genuine naturalness visible and verifiable, for manufacturers and end consumers alike.Sharing NATRUE’s core values, Cosphatec has been developing innovative, 100% natural and skin-friendly ingredients for over 20 years, helping brands achieve NATRUE-compliant formulations.

• When: Online, during the Natural Cosmetics Week, from 17th to 23rd November.
• Organiser: Cosphatec (Germany)
• Access: LinkedIn and YouTube.

• What to expect: Explore the world of truly natural marine cosmetics with Oceanwell during Natural Cosmetics Week! Discover how sustainably sourced ingredients from the sea can benefit your skin, and learn about the brand’s commitment to conscious beauty. Visit the special landing page to dive into the story behind Natural Cosmetics Week, and check out social media posts for inspiration.
  ✨ Bonus: Don’t miss their exclusive hand care promotion – every hand & nail cream ordered comes with a free small size of caring oil (15 ml) during Natural Cosmetics Week.

• When: Online, during the Natural Cosmetics Week, from 17^th  to 23^rd November.
• Organiser: oceanBASIS GmbH / OCEANWELL maritime cosmetics (Germany)
• Access: Website

• What to expect: During the promotion, worldwide shoppers can enjoy a 20% discount on all products purchased via the webshop using the dedicated code: natrueq. The offer is designed to encourage online purchases and boost visibility of certified natural cosmetics during Natural Cosmetics Week.
• When: Online, discounts available from 27th October to 23rd November 2025
• Organiser: Quarnero (Croatia)
  
• Access:  Website

• What to expect: As a holistic natural cosmetician, Karina (from die Hautfluesterin) will show you how knowledge can transform into tangible skin experiences. During the international Natural Cosmetics Week, she’ll take you on a little journey: with products from Dr. Hauck and a Gua Sha Ritual that you can easily try yourself. Experience how mindful touch, natural care, and a bit of knowledge can make your skin truly glow.
  ✨ Bonus: Enter a draw for an exclusive one-on-one consultation via Zoom with Karina, skincare expert!
• When: Online, everyday during Natural Cosmetics Week
• Organiser: Karina Harant, die Hautfluesterin (Germany)
  
• Access: Instagram and Facebook

• What to expect: Join Dr. Hauschka Italy on social media during the international Natural Cosmetics Week for an inspiring celebration of truly natural beauty. Through a series of posts, photos, and videos, we will share our commitment to authentic natural skincare and highlight the meaning behind the NATRUE certification — a guarantee of transparency, quality, and integrity.
  Discover how nature and science unite in our formulations to deliver real effectiveness, and why Dr. Hauschka stands out as a pioneer in holistic cosmetics.
  ✨ Bonus: To complete the experience, they will offer a special promotion inviting everyone to experience their signature Dr. Hauschka Spa Treatments in Milan, created by Elisabeth Sigmund, co-founder of the brand and visionary of holistic beauty. Join us to deepen your awareness of natural cosmetics and celebrate the harmony between skin, body, and nature.
• When: During Natural Cosmetics Week, from 17th to 23rd November.
• Organiser: Dr Hauschka Italy
  
• Access: Instagram + book Spa Treatment here

• What to expect: Vin.Spa is a natural cosmetic ingredient developed from grape by-products, designed to bring the benefits of sustainable and circular beauty to skincare formulations. In this online presentation, we will introduce the product’s story, its natural origin, key active properties, and potential cosmetic applications. The session aims to raise awareness about upcycled ingredients and their role in promoting a more transparent and eco-friendly cosmetics industry.
• When: Tuesday, 18^th November at 10:00 am CET
• Organiser: Posamas Sürdürülebilir Gıda Teknolojileri A.Ş. (Türkiye)
  
• Access: Access Link

• What to expect: A fun team activity where each participant proposes an argument highlighting the benefits of NATRUE-certified natural cosmetics. Participants send their arguments to me by email, and I create a poll for voting. The argument with the most votes will win a small batch of NATRUE-certified products.
• When: During Natural Cosmetics Week (private event for company employees)
• Organiser: Ecocert Iberica (Spain)

• What to expect: Every person, consumer, traveller and guest uses cosmetics – from soap and toothpaste to luxury skincare and makeup. It’s time to leverage the tourism and hospitality sector (hotels, resorts, spas, and wellness centers) as a platform for education, inspiration, and sustainable consumption. Join them for a creative discussion exploring how to bridge the worlds of natural cosmetics, tourism, and wellness through three key topics:
  • From Tradition to Tourism: How to design culturally immersive wellness experiences that safeguard and integrate local knowledge, traditional beauty practices and ingredients.
  • Informed Product Sourcing: With many procurement teams in hospitality lacking full insight into cosmetic ingredients and their impact, this session explores how to bridge that knowledge gap
  • From Guest to Advocate: How to inspire lasting change and ensure guests leave with the knowledge needed to make smarter, sustainable cosmetic choices back home?

Panelists:

• • Alina M. Hernandez – Founder of Wellness Innovation Hub, Partner & Advisory Board Member at Touchless Wellness Association
  • Jillian Dickens – Visitor Experience Development Specialist, Destination Stewardship and Special Projects at the Transformational Travel Council
  • Satu Mäkinen – Founder of the European Natural Beauty Awards
  • Nigel Franklyn – The Spa Whisperer, Award winning wellness developer and designer, co-founder of MOSS of the ISLES and Moss Wellness Consultancy
  • Andrea Endres (host) – Cert. Travel & Tourism Consultant, Wellness Travel Specialist, Founder of HolistiskHudvard.se, Retreat Creator at Inside Wellness Travel.

• When: Saturday, 22^nd November at 16:00 pm (CET time)
• Organiser: Inside Wellness Travel (Sweden)
  
• Access: Access Link

• What to expect: In celebration of Natural Cosmetics Week, NATRUE invites consumers, journalists and beauty enthusiasts to a free, engaging online panel discussion dedicated to one of today’s most relevant topics: understanding what makes cosmetics truly natural. Entitled “Decoding Naturals: Ingredients, Claims and Why Certification Matters”, the discussion will explore how natural cosmetics are formulated, how product claims are made responsibly, and how the certification labels help consumers identify authentic and trustworthy natural beauty products.Panelists:
  • • Jayn Sterland – Managing Director, Weleda UK: A recognised leader in sustainable beauty, Jayn has been a driving force behind Weleda’s mission for ethical business practices and currently serves as Vice President of NATRUE.
    • Henrike Neuhoff – Chief Scientific Officer, Laverana GmbH & Co. KG: With deep scientific expertise and a strong focus on innovation and authenticity, Dr. Neuhoff leads Lavera’s Science Division and serves on NATRUE’s Board, shaping the future of certified natural cosmetics.
    • Lars O. Zirpins – Managing Director, Logocos: A senior executive with over 25 years in global beauty leadership, Lars drives the sustainable transformation of Logocos Brands, combining innovation, purpose, and brand reinvention.
    • Moderator: Lisa Oxenham – beauty and wellness journalist, creative consultant and former Beauty & Style Director at Marie Claire UK.

This webinar offers a unique opportunity to hear directly from industry experts about:

• • How natural ingredients are sourced, selected, and formulated
  • The biggest challenges brands face when replacing synthetic ingredients
  • How to identify authentic natural products and avoid misleading claims
  • The importance of certification labels in ensuring transparency and trust

• When: Tuesday, 18^th November at  11:30 AM CET / 10:30h GMT – UK
• Organiser: NATRUE (Belgium)
  
• Access: Register here.

• What to expect: This special training evening is dedicated to green team, a natural cosmetics brand committed to transparency, education, and sustainability. The event will feature a session on the NATRUE certification and what it stands for, alongside inspiring demonstrations by renowned make-up artist Nicolay Lißner, showcasing how effortless and effective natural cosmetics can be.
  Designed for pharmacy employees, the evening aims to deepen knowledge of green team products, natural cosmetics, and sustainability practices. As a sustainable gesture, green team donates one newly planted tree to build a new forest in the name of green team for each participating pharmacy – helping build a better future together.
• When: 27^th November 2025.
  Location and time: Münster Atlantic Hotel, from 18:30 to 21:00
• Organiser: Dr. B. Scheffler Nachfolger GmbH & Co. KG (Germany)
• Access: Register here.

• What to expect: Certisys will support the Natural Cosmetics Week initiative by highlighting the guarantees offered by the NATRUE Label and celebrating its recent NATRUE accreditation by IOAS. The campaign aims to raise awareness about the value of independent certification and the importance of trust and transparency in natural cosmetics.
• When: 17^th November 2025
• Organiser: Certisys (Belgium)
• Access: LinkedIn, Facebook, Instagram

• What to expect: Transparency and responsibility are at the heart of true natural cosmetics. In six short interview snippets, Dr. Hauschka and their raw material partner naturamus will share insights into what defines genuine naturalness and why certifications like NATRUE matter. From product development to sourcing, they explain how strict standards and sustainable practices shape every step of the process.
• When: Online, during the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: Dr. Hauschka (Germany)
• Access: Instagram

• What to expect: This campaign spotlights FEMINAGE™, a 100% natural-origin, eco-designed ingredient derived from Engelhardia extract. Ethically sourced and scientifically developed, FEMINAGE™ supports women experiencing skin sagging associated with oestrogen decline. The initiative highlights how nature and innovation come together to restore skin’s vitality, firmness, and resilience.
• When: 18th November 2025
• Organiser: Croda Beauty Actives (France)
• Access: Instagram, LinkedIn.

• What to expect: Slovene skincare brand Hemptouch will release a behind-the-scenes video highlighting how they collaborate with local ingredient producers whose expertise and respect for nature shape the unique formulation of the Moisturising Bright Essence. The video highlights how trusted partnerships and high-performing natural actives define Hemptouch as a NATRUE-certified, results-driven skincare brand.
• When: Online, during the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: Hemptouch (Slovenia)
• Access: Instagram

• What to expect: Still relying on synthetic polymers to stabilise and texturise your natural formulations? Join this webinar for an exclusive session to find out how the recently awarded OCEANTHIX™ LV can help create natural and performing sensorial texture solutions that benefit both consumers and the planet.
  WHAT? EXCLUSIVE SESSION WITH OCEANTHIX™ LV Sensoriality & Sustainability: How to develop innovative cosmetic textures that support ocean health. In this exclusive webinar, they dive into the future of beauty at the intersection of marine biotechnology and trends that enable the creation of 100% natural origin and biodegradable formulations. Explore how these innovations support ocean health, regenerate marine ecosystems and coastal communities, offering a sustainable path for the beauty industry.
  WHY THIS MATTERS? While not classified as ‘microplastics,’ the environmental impact of water-soluble polymers is under scrutiny due to their ease of dispersion into the environment. Secure your formulation’s future by exploring Origin by Ocean’s natural, regenerative alternatives today.
  HIGHLIGHTS:
  • Sustainability and sourcing story: Origin by Ocean’s regenerative value chain
  • The science behind OCEANTHIX™ LV
  • Application insights and formulation tips
  • Q&A with Origin by Ocean’s cosmetic application expert

  WHO SHOULD ATTEND: Cosmetic brand representatives, cosmetic formulators, R&D specialists, product developers, and industry professionals looking to stay ahead in sustainable, regenerative and natural cosmetic innovations.

  RESERVE YOUR SPOT

• When: Monday 17^th November
• Time: 16:00 EET (Helsinki) / 15:00 CET (Paris) / 14:00 GMT (London) / 9 AM EST (New York)
• Organiser: European Natural Beauty Awards (Worldwide)
• Reserve your spot: Book your spot here.

• What to expect: The Green Cell joins Natural Cosmetics Week with a digital content program focused on how biotechnology and natural certification can coexist to deliver real efficacy.At the center of this initiative is All In One™ — a multifunctional, biotech-derived plant stem-cell extract designed for certified natural formulations.

  Why it matters for R&D and NPD teams:
  • High efficacy at low inclusion (<0.5%), reducing formulation complexity while enhancing sustainability.
  • Clinically validated results: +90 % hydration, +40 % collagen synthesis, −85 % redness.
  • Smart, drop-in, natural design: a water-soluble active compatible with emulsions, serums, creams and wipes; for face, scalp, and body applications.
  • Sustainably cultivated through biotech precision, ensuring batch-to-batch reproducibility, traceability, and minimal environmental impact
  This fusion of biotechnology and natural care aligns perfectly with NATRUE’s message: science and nature are allies in creating transparent, high-performance cosmetics.

• When: Online, during the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: The Green Cell (USA)
• Access: LinkedIn.

• What to expect: A deep dive into cosmetics regulations around the world. This year’s conference will bring together key stakeholders – including regulators, policy makers, and industry leaders – to address the most critical legislative developments shaping the global cosmetics industry.
  The program will focus on regulatory shifts across major markets, including the EU’s microplastics ban, China’s upcoming mandatory safety assessments (effective May 2025), state-level legislation in the US, and significant regulatory movements in Latin America, particularly Brazil.
  The growing global crackdown on PFAS in cosmetics will also be a topic of discussion.Participants will gain strategic insights into the global implications of these regulatory updates, and the compliance hurdles they present. In parallel, the conference will spotlight major trends reshaping the industry – from the rise of sustainable and clean beauty to breakthroughs in biotechnology and next-generation ingredients.
  ✨ Bonus: They are offering a special promotional code for anyone registering during the week: NCW15%. This code provides a 15% discount on event registration throughout Natural Cosmetics Week 2025!
• When: 18^th November 2025 – Online
• Organiser: Chemical Watch Events and Training by Enhesa (UK)
• Reserve your spot: Book your spot here.

• What to expect: The video explores how everyday cosmetic products — from skincare to makeup — can impact the environment. Presented in a short, engaging format, it’s designed to be easy to share across social media, helping viewers understand the environmental footprint of their beauty choices.
• When: During the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: Piach i Puder Monika Harwas-Drzymulska, owner of MH Natural Studio (Poland)
• Access: Instagram and YouTube.

• What to expect: During Natural Cosmetics Week, we explore the science behind true beauty and reveal what really lies behind the NATRUE label levels. The campaign explains how certified organic cosmetics work, why they are free from parabens and other synthetic substances, and how natural ingredients positively impact both skin and the environment.
  The aim is to raise awareness of transparency, quality, and sustainable skincare, in contrast to conventional cosmetics that often rely on chemical preservatives.✨ Bonus: The initiative will be accompanied by a special discount week (€10 off with code NATRUE25) and a donation to the Schmetterlingshof, a project that supports traumatised children and animals through animal-assisted therapy.
• When: During the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: ginuht’s Naturkosmetik, Dr. Evers GINUHT GmbH (Germany)
• Access: Website, Facebook, Instagram.

• What to expect: During the Natural Cosmetics Week 2025, RUCK and its brand peclavus celebrate genuine, certified natural cosmetics. Over the course of seven themed days, they will highlight different aspects of natural cosmetics: from brand philosophy and certification to sustainability, professional expertise, and customer favorites. Do not miss it!
  
  ✨ Bonus: Enjoy 12% off all peclavus products with the code TRUEBEAUTY-12 during Natural Cosmetics Week!
• When: During the Natural Cosmetics Week, from 17th to 23rd November
• Organiser: HELLMUT RUCK GmbH (Germany)
• Access: Website, Social Media, and Newsletter

• What to expect: As part of Natural Cosmetics Week, Weleda will roll out a multi-channel campaign titled Conscious Beauty, Conscious Gifting, designed to inspire more mindful choices around natural beauty and sustainable gifting.
  The initiative includes a homepage banner, a dedicated content page on Conscious Gifting, and both consumer and trade email communications. A social media takeover will explore key themes such as What’s Behind the Label, How to Gift Sustainably, and What Goes into Weleda Products / How Are They NATRUE Certified?, alongside a spotlight on Weleda’s Christmas Gift Collections.
  The campaign also features conscious natural cosmetics gifting to influencers and participation by Weleda Managing Director, Jayn Sterland, in the Decoding Naturals panel webinar — Ingredients, Claims and Why Certification Matters — alongside Lars O. Zirpins (Logocos), Henrike Neuhoff (Laverana), and host Lisa Oxenham (Beauty & Wellness Journalist). Learn more here.
  In addition, the Weleda onsite shop at Ilkeston will feature in-store posters, and an internal Coffee Chat session with the Weleda Training Team will engage Wellbeing Advisors in discussions around Conscious & Sustainable Skincare.
  ✨ Bonus: Weleda UK is offering a special promotion on its Facial Skincare ranges: Buy two Blue Gentian & Edelweiss products for £45, two Pomegranate and Maca Peptides products for £40 and two Wild Rose & White Tea products for £35
• When: During Natural Cosmetics Week, from 17 – 23 November 2025.
• Organiser: Weleda UK (UK)
• Access: Instagram and Website

• What to expect: During the International Natural Cosmetics Week, AOT invites professionals to explore the journey of St. John’s Wort – from sustainable cultivation to the final macerate. Throughout the week, AOT’s social media campaign will share exclusive insights into each production step: cultivation, careful harvesting, and traditional oil maceration.
  The content highlights how natural sourcing and transparent processes form the foundation for high-quality, NATRUE-compliant cosmetic ingredients.
• When: During Natural Cosmetics Week, from 17th to 23rd November 2025
• Organiser: AOT – All Organic Treasures GmbH (Germany)
  
• Access: LinkedIn, Website

• What to expect: During Natural Cosmetics Week, shoppers can enjoy two exclusive coupons via the ROSSMANN App, designed to encourage trying natural cosmetics – including mascaras, lipsticks, lip care and hand creams from Alterra Naturkosmetik.
• When: During Natural Cosmetics Week, from 17th to 23rd November 2025
• Organiser: Alterra Naturkosmetik (Germany)
  
• Access: ROSSMANN App

• What to expect: During Natural Cosmetics Week, follow Primavera’s Instagram Stories for inspiring and educational content all about how to identify your skin type, understand key natural ingredients in PRIMAVERA Organic Skincare, and get answers to your most common beauty questions through an interactive Q+A.
• When: During Natural Cosmetics Week, from 17th to 23rd November 2025
• Organiser: Primavera (Germany)
  
• Access: Instagram

• What to expect: Explore Primavera’s Gift Guide featuring beautiful NATRUE-certified products from PRIMAVERA — the perfect inspiration for anyone who loves natural and authentic beauty. Discover thoughtful ideas that bring a touch of nature to every gift!
• When: 17th November 2025
• Organiser: Primavera (Germany)
  
• Access: Instagram

• What to expect: During Natural Cosmetics Week, join Primavera to discover why certifications like NATRUE are so important — and what to look for when choosing truly natural cosmetics. In this fun and informative Instagram Reel, you’ll learn how trustworthy labels help you make conscious choices for your skin and the planet.
• When: 21st November 2025
• Organiser: Primavera (Germany)
  
• Access: Instagram

• What to expect: Celebrate Natural Cosmetics Week with us and enter to win an exclusive PRIMAVERA Glow Box! Packed with luxurious, skin-loving products for every skin type.
• When: 23rd November 2025
• Organiser: Primavera (Germany)
  
• Access: Instagram

• What to expect: Inspiring online and in-store activities — from a dedicated social media campaign to special point-of-sale promotions.
  ✨ Bonus: Discover the power of nature and celebrate your natural beauty – with 20% off orders over €40 and your €5 donation to PETA (Code: green20)
• When: From today until 23rd November!
• Organiser: lavera natural cosmetics (Germany)
  
• Access: More information here

• What to expect: In the context of the upcoming Natural Cosmetics Week, a dedicated post is planned to highlight the benefits and added value of certified natural cosmetics. The content concept focuses on the journey from nature to an effective skincare product, showcasing how natural raw materials are developed into high-quality, high-performance certified natural cosmetics that is supported by our expertise & R&D.
• When: 19th November
• Organiser: CEP (Germany)
• Access: LinkedIn and Instagram

• What to expect: A series of videos and daily content highlighting the negative effects of synthetic sunscreens on coral reef ecosystems and showcasing how consumers can make a positive difference by choosing reef-safe alternatives. The campaign will feature EK’s natural sunscreen, emphasising its formulation “from the forests, for the reefs, as nature intended.”
  Content includes on-location filming with surfers in the Philippines, interviews with local surfers, product trials, and footage of the iconic Cloud 9 surf break, combining educational insights with an immersive, real-world perspective.
• When: During Natural Cosmetics Week, from 17th to 23rd November 2025
• Organiser: Earth’s kitchen (EK) Sunscreen (New Zealand)
• Access: Website and Instagram

• What to expect: Join Resid Seferović, Founder of Quarnero, for an engaging session designed to empower students to make informed choices about cosmetics. You’ll learn how to read labels, understand the benefits of natural and organic ingredients, and discover how eco-friendly products can support both healthier skin and a more sustainable future. Get ready to explore the beauty of nature-based cosmetics and develop smart, conscious buying habits!
• When: 21st November at 08 AM at the Professional secondary school – Cosmetologists in Opatija (Croatia)
• Organiser: Quarnero (Croatia)

• What to expect: Receive 20% off your online purchase
• When: From 20th to 23rd November
• Organiser: Peruda Skincare (Switzerland)
• Access: Instagram and LinkedIn