NATRUE is delighted to announce it has joined Business for Nature, a global coalition of over 95 influential organisations and companies dedicated to fostering a nature-positive economy by 2030. Together, these organisations drive credible business action and policy ambition to achieve a nature-positive economy for all by 2030. As part of the coalition, NATRUE will strengthen its commitment to protecting and restoring biodiversity within the natural and organic cosmetics sector.
Dr Mark Smith, Director General of NATRUE, stated, “Our partnership with Business for Nature underscores NATRUE’s dedication to sustainability and biodiversity. By joining forces, we aim to amplify our impact and drive meaningful change in the natural and organic sector of the cosmetics industry, aligning with global efforts to create a nature-positive future.”
Through this partnership, NATRUE and Business for Nature will collaborate with a diverse array of partners, including research institutes, business membership organisations, industry associations, and other nonprofits. Together, they will work towards strategic objectives that promote sustainable development and deliver transformational change in business operations to protect nature.