NATRUE’s mission is to represent, protect and promote the Natural and Organic Cosmetic’s sector worldwide. To fulfil its objectives, NATRUE closely works in its role of member, sponsor or partner with organisations that share its fundamental belief in protecting nature, our planet’s resources and biodiversity, joining forces on issues of common concern and identifying objectives and core messages.

NATRUE joined the Affiliate Board of the British Beauty Council in October 2020. The British Beauty Council is a British organisation whose mission is to ensure that the beauty industry is recognised and valued. To this end, the British Beauty Council works with the beauty industry, the British government and other actors to drive excellence and growth across the industry. Through its participation to the Affiliate Board of the British Beauty Council, NATRUE will provide valuable input to help shape the British beauty industry and contribute to guide its work to represent it at government, corporate and public level. You can find more information about the British Beauty Council here.

In May 2024, NATRUE joined forces with Business for Nature, a global coalition of more than 95 influential partner organisations as well as forward-thinking companies. The coalition aims to drive credible business action and policy ambition to achieve a nature-positive economy for all by 2030. Partnering organisations include research institutes, business membership organisations, industry associations, and other non-profits with strategic objectives to promote sustainable development and deliver transformational change in the way businesses operate to protect nature.

In September 2023, NATRUE started being a supporting partner of Commit for Our Planet, an unprecedented cosmetics industry-wide initiative with the goal to reduce the sector’s environmental footprint in Europe. It encourages all industry actors in Europe, from SMEs to larger corporations, to take part in a joint industry effort to reduce greenhouse gas emissions, improve packaging solutions and act for nature. You can find more information about this initiative here.

In July 2022, NATRUE signed a collaboration agreement with COSlaw, the Information Platform on the EU Cosmetics Regulation. Powered by Obelis Group, it facilitates the understanding of the applicable regulatory requirements and collects all the relevant information in one place (COSlaw website.) This cooperation includes mutual consultation on crucial documents and strategic issues, as well as permits NATRUE the participation in the exchange of views on the cosmetics’ regulatory framework.

European Natural Beauty Awards (ENBA)
In February 2024, NATRUE and the prestigious European Natural Beauty Awards (ENBA) announced their collaborative partnership, aimed at combating greenwashing within the cosmetics industry and amplifying the visibility of verifiable and high-quality natural cosmetics across Europe. This collaboration marks a significant step forward for the natural beauty sector, combining NATRUE’s expertise in certification and regulatory affairs with ENBA’s distinguished platform dedicated to recognizing and promoting the achievements of exceptional natural beauty brands. You can find more information about ENBA here.

Global Frankincense Alliance (GFA) is a non-profit organisation registered in UK but operating globally that promotes interest in the conservation and sustainable use of natural products and derivates particularly of Boswellia and Commiphora species, which are two resins whose trade affects local farmers in Africa and Asia. GFA aims at promoting scientific exchange and transparency of commercial information about these raw materials to improve their quality and traceability. NATRUE will support their mission to preserve and promote the conservation and sustainable use of these natural products in cosmetics. You can find more information about the GFA here.

IBD is a Brazilian certification body and the largest certifier in Latin America (IBD website). In April 2014, IBD joined forces with NATRUE to protect and promote authentic natural and organic cosmetic products via an Agreement on the alignment and mutual recognition of their respective standards. The Agreement brings unparalleled benefits to the sector, strengthening both organisations, which are driven by the same passion, values and ethics.

NATRUE is a member of IFOAM International and IFOAM-EU, the European umbrella organisation for organic food and farming. NATRUE supports and contributes to IFOAM-EU initiatives, with particular emphasis on organic agricultural ingredients, as many agricultural raw materials form the basis for NATRUE compliant cosmetic ingredients.

In June 2014, NATRUE adopted the IFOAM Family of Standards into the NATRUE Label Criteria. The advantages, IFOAM and NATRUE believe, are that the IFOAM Family of Standards represents both the diversity and the unity of what is considered organic worldwide, and this step benefits producers, traders and consumers equally since it is an approach that combines inclusiveness and integrity.

Further information on NATRUE requirements and the IFOAM Family of Standards can be found at FAMILY OF STANDARDS and NATRUE CRITERIA.

NATRUE became a sponsor of the Information Network of Departments of Dermatology (IVDK) in May 2020. Working jointly with 56 skin clinics in Germany, Switzerland and Austria, the IVDK records, analyses and generates data and information necessary for the prevention of contact allergies. In their role of sponsor, NATRUE works with IVDK to promote ingredient protection based on clinical data, specifically of natural fragrances compounds such as essential oils. You can find more information about IVDK here.

Starting January 2023, NATRUE signed a partnership agreement with the Organic Trade Board (OTB), which objective is to grow awareness and promote organics in the UK. The overarching aim of the relation is to support, promote and increase knowledge about the organic beauty sector in the UK, specifically about NATRUE certified brands. We will also work to provide information for consumers in an easy-to-digest way on what are the benefits of organic certified beauty. Find more information about OTB here.

NATRUE became a member of RSPO in February 2020 (License number: 8-0239-20-100-00). As part of our commitment to more sustainable cosmetics, NATRUE supports approaches for the sustainable cultivation and production of natural raw materials for cosmetic products. As a member of RSPO, whose environmental and social criteria help to minimise the negative impact of palm oil cultivation, NATRUE is updated on the progress made to preserve palm oil resources, hence contributing to raising awareness of the importance of looking into more sustainable alternatives for ingredients widely used not only in the cosmetic industry, but also in the food industry. You can find more information about RSPO here.

Since July 2021, NATRUE is part of the Sustainable Beauty Coalition (SBC). The goal of this coalition is to create an overarching framework for action to enable collaboration and exchange collectively within the beauty industry to advance the British Beauty Council’s sustainability goals, laid out in their report The Courage to Change. In November 2021, they also launched the Planet Positive Beauty Guide to help consumers avoid “greenwashed” products. In May 2023, NATRUE became Co-Chair of the SBC.
If you want to be part of this initiative, we kindly invite you to read the Sustainability Beauty Coalition’s open letter, and to find out more about its coming activities on their website.

In November 2019, NATRUE became Partner of Consumer Information for SCP of the One Planet Network. The Consumer Information Programme (CI-SCP) implements and supports projects, undertakes research and identifies and encourages policies and collaboration opportunities for stakeholders looking to engage and assist consumers in sustainable consumption. The CI-SCP is led by the Environment Ministries of Germany and Indonesia, and the NGO Consumers International. You can find more information about One Planet Network here.