NATRUE is thrilled to announce that Dr. Mark Smith, Director General of NATRUE, has been recognised as “The Transparency Trailblazer” in this year’s Who’s Who in Natural Beauty, securing a remarkable 6th place. Dr Smith’s recognition underscores NATRUE’s sustained impact and influence in the natural beauty sector, making a decade in top 25.
Reflecting on the honour, Dr. Smith commented: “I’m delighted to be recognised among such inspiring company in this year’s rankings. Seeing so many passionate individuals championing a transparent and verified beauty industry is truly motivating, and I’m grateful to be part of this important movement.”
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THE TRANSPARENCY TRAILBLAZER
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Are you passionate about ending greenwashing in the beauty industry? So is Mark Smith. A determined campaigner for revealing the truth, Mark is actively involved in natural cosmetics advocacy, regulatory and scientific efforts with EU institutions, in addition to his role as Director General at NATRUE. He is an avid promoter of sustainable practices and fights for the recognition of natural cosmetics. In 2022 Mark was behind the launch of the International Day of Natural Cosmetics, a global initiative to raise awareness about the benefits of natural cosmetics, which has been so successful over the past two years that it has transitioned to a dedicated week – Published annually by Natural Products Online, the Who’s Who in Natural Beauty honours industry leaders and change-makers, highlighting those shaping the future of natural and sustainable beauty innovation.