The next edition of VIVANESS, the International Trade Fair for Natural and Organic Personal Care, will be in digital format. The trade fair duo BIOFACH and VIVANESS will take place from 17 to 19 February 2021 through a digital platform that will offer participants the possibility to establish contacts, network, discover trends and innovations and exchange knowledge with experts from all around the world.

NATRUE, a long-time honorary sponsor of VIVANESS, will participate in this digital edition as an exhibitor and a speaker in conferences and panel discussions about key developments in the natural and organic cosmetic sector, as well as trends and evolving legislation that will influence the natural and organic cosmetics sector in 2021.

NATRUE’s presentation at VIVANESS Congress
As in previous editions, NATRUE will participate as a speaker in the VIVANESS Congress, a unique platform of presentations to keep updated about the latest developments in the natural and organic cosmetics sector. This year Dr. Mark Smith (Director General of NATRUE) and Dr. Bernhard Irrgang (President of NATRUE) will talk about consumer attitudes, brand perception and seal performance in the presentation “Understanding product choice and attitudes towards naturalness and certifications”, which analyzes the results of a consumer study commissioned by NATRUE and carried out in Germany and France. This presentation will take place on the VIVANESS online platform on 17th February from 12.00 to 13.00 (Stream 5).

Roundtables in NATRUE’s exhibitor stand
NATRUE will organize short, interactive online sessions in its digital exhibitor’s stand covering topics such as:

  • Understanding the NATRUE Standard (v3.9) and the NATRUE certification process.
  • Update about regulatory developments and changes in the cosmetic industry at EU and international level.
  • Trends and product claims in the natural and organic cosmetics sector in 2021 and beyond.

For more information about these sessions, NATRUE invites you to check the VIVANESS platform, which will be accesible to all trade visitors from 9th February on.

BIOFACH and VIVANESS eSPECIAL: a strong show backed by strong partners
NATRUE has actively contributed to designing the programme for the VIVANESS eSPECIAL and is offering various sessions, including the one in the VIVANESS Congress programme, where the thematic focus will be on consumer attitudes, brand awareness and meeting quality seal requirements in the natural and organic cosmetic sector in Europe.

VIVANESS is a key international event for the natural cosmetics sector that welcomes all types of companies. Indie brands, family companies and international brands find in VIVANESS a platform to present their values and products, and to discuss about the latest developments and innovations in the natural and organic cosmetics sector. As a long-time honorary sponsor, NATRUE sees VIVANESS as a great opportunity to support the work of the sector and showcase the values and commitment that are represented by natural and organic brands and their products.

Dr Mark Smith, Director General of NATRUE

VIVANESS 2022 – save the date!

VIVANESS, the International Trade Fair for Natural and Organic Personal Care, will be held from 15th to 18th February 2022 in Nuremberg, Germany.