Consumers are looking to make more sustainable choices, as well as gaining greater transparency about the substances used in products, their origin, sourcing, manufacturer, and social and environmental impact. Current regulatory requirements mean that on-pack information is mandatory for elements such as ingredients labelling and aspects to help orientate and protect consumers. Nevertheless, e-labelling can help to expand a consumer’s awareness and further promote transparency about the product, its ingredients and its packaging. Data supports this: 37% of French shoppers would prefer to have the information on-pack; but with additional information available online or in an app (57%)[1].

On 27th March 2023, NATRUE and other 16 industry organisations representing different consumer-facing industry sector called on the European Commission for a coordinated approach on product information and digital labelling. In the joint letter, the undersigned associations invited the Commission to explore a general coordinated approach to digital labelling in order to avoid market fragmentation, address the challenges and opportunities for consumers and economic operators including innovating solutions that are easy, cost-effective and practical to implement.

Download the joint letter sent out to the European Commission in March 2023 here.

NATRUE Digital Labelling Survey1:
In July 2022, NATRUE presented the results of NATRUE’s latest consumer survey investigating digital labelling of natural and organic cosmetic products. Conducted in collaboration with mindline, the survey investigated consumers’ perception and trust regarding digital tools when it comes to product information, claims, and labelling.

[1] NATRUE Study 2022: Digital labelling, Natural cosmetics and the consumer.