NATRUE is excited to announce its participation in the upcoming Sustainability, AI & Innovation Summit, which will take place on 22nd November, in Barcelona (Spain). The event will bring together key executives, investors, and innovators to explore how sustainable procurement can lead to impactful changes across industries.
On this occasion, Viktoria Potko, NATRUE’s Certification & Global Market Development Manager, will join a distinguished panel for the Plenary Keynote titled “Bridging the Gap: How Certification Can Strengthen Regulatory Compliance in Sustainability,” from 1:45 to 2:45 PM. This session will focus on the essential role of certification standards in supporting regulatory frameworks, particularly under the Green Claims Directive. The discussion, moderated by Camille Oberkampf, Counsel, will also feature Michelle Thew, Chief Executive Officer of Cruelty Free International, and Alberto Monje Gama, Sustainability Policy Manager at TIC Council.
The panel will delve into the relationship between voluntary certification schemes, such as NATRUE, and regulatory demands. The session will highlight how certification can serve as a vital tool for regulatory compliance while simultaneously enhancing consumer trust. The Green Claims Directive is designed to ensure that companies’ environmental claims are verifiable, accurate, and free from greenwashing—an increasingly crucial issue in today’s market.
| “The Green Claims Directive is a significant step forward in ensuring that environmental claims are not only legitimate but also contribute to more sustainable business practices. Certification schemes like NATRUE provide companies with a transparent and reliable means to align with regulatory demands while fostering trust among consumers,” said Viktoria Potko. “I look forward to discussing how certification can help bridge the gap between voluntary standards and regulatory compliance.“ |
Summit attendees will gain valuable insights into how certification and regulation can work in synergy to support credible sustainability efforts and reduce the risks of greenwashing. Companies that embrace these strategies can not only ensure compliance with regulations but also strengthen trust with their consumers.
For more information about the event or to register, please visit the Sustainability, AI & Innovation Summit.