NATRUE partners with Bio Innovations Europe (World Bio Markets)

NATRUE, the international association for natural and organic cosmetics, is pleased to continue and expand its strategic collaboration with World Bio Markets, a leading organisation and platform focused on industrial biomanufacturing and the global bioeconomy.

The partnership was originally established with World Bio Markets in relation to its wider portfolio and industry platform. Building on this collaboration, NATRUE is now also formalising a dedicated partnership to support the promotion of its flagship event, Bio Innovations Europe (formerly World Bio Markets). While the event name has changed, the scope of the partnership remains the same, focusing on the same leading international gathering under its new identity.

This collaboration reflects the shared commitment of both organisations to foster sustainable innovation, increase transparency, and accelerate the adoption of bio-based solutions across industries, including cosmetics and personal care.

As part of this year’s activities, World Bio Markets will host the Bio Innovations Europe event on 10–11 June 2026 at The Hague (The Netherlands), bringing together over 400 bio-pioneers for two days of curated one-to-one meetings, expert-led knowledge exchange, and high-level networking. The event is designed to facilitate strategic connections and fast-track the transition to a fossil-free, bio-based economy.