NATRUE is delighted to extend its deepest gratitude to everyone who contributed to the success of the very first Natural Cosmetics Week, held from 23rd to 29th November 2024. Under the theme “Embrace Nature, Empower Your Skin,” this week-long initiative showcased the incredible benefits of natural and organic ingredients in cosmetics. It provided a platform for promoting awareness, education, and sustainability while inspiring eco-friendly practices to enhance skin health.
This inaugural celebration was a resounding success, featuring 27 international unique activities in Germany, Hungary, Belgium, Singapore, Sweden, the UK, Finland, Greece, and beyond. From yoga facial classes and makeup workshops to product launches, webinars, and dynamic social media campaigns, the week brought together industry professionals, partners, and consumers in celebration of natural beauty.
As part of this initiative, NATRUE not only supported these diverse activities but also launched its own social media campaign. Additionally, several NATRUE-certified brands participated in a collaborative influencer campaign, amplifying visibility for natural and organic cosmetics while strengthening awareness of the NATRUE label.
To further mark the occasion, NATRUE hosted an exclusive webinar: “The Green Guide: Trends in Natural Ingredients.” This insightful online session featured esteemed experts discussing sourcing, sustainability, innovation, and the rising demand for transparency in beauty. We would like to offer our sincerest thanks to out panellists for their valuable contributions!
- For those who missed it, the webinar is now available to watch on our YouTube channel.
A huge thank you to all participants, partners, and stakeholders for making this first edition of the Natural Cosmetics Week an unforgettable celebration. Your dedication to promoting sustainability and natural beauty aligns perfectly with NATRUE’s mission to drive positive change in the natural and organic beauty industry.
We’re already looking forward to the next edition and to continuing this educational and inspiring journey!