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NATRUE is delighted to announce its participation in the upcoming Natural Beauty Show, the Nordic region’s largest fair for organic and natural products in health and beauty, taking place from 19 to 20 November 2025 in Malmö, Sweden.
As part of the event’s programme, Dr Mark Smith, Director General of NATRUE, will deliver a presentation titled: “Consumer Demands and Market Directionality of Tomorrow.” In his talk, Dr Smith will explore how transparency and traceability are becoming fundamental pillars driving the green and digital transitions towards a sustainable, circular, and fair economy. He will highlight how consumer demands are shaping brands’ choices and discuss how the combination of existing tools such as third-party certification and biomanufacturing, alongside emerging technologies like artificial intelligence, are setting the standards for market best practices of tomorrow.
Event details:
- Date: 20 November 2025
- Time: 11:15–11:45 (local time)
- Location: Health & Beauty Stage
The Natural Beauty Show is a key meeting point to discover the latest trends in the sustainable market. Visitors can explore a wide range of organic and sustainable products — from skincare and serums to make-up — and connect with both international and Nordic suppliers on the exhibition floor.
NATRUE’s participation underlines its ongoing commitment to promoting authentic natural and organic cosmetics, while advancing transparency and trust within the beauty industry.
Ahead of his presentation, Dr Mark Smith shared his insights in an interview with the Nordic Organic Expo, discussing how NATRUE is redefining natural beauty standards.