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Our mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide

Discover our key principles
Learn more

PRINCIPLES FOR NATURAL, SUSTAINABLE PRODUCTS

Key principles of NATRUE

Against greenwashing to reflect consumer expectations
Ensuring natural and organic ingredient clarity and product transparency
Guaranteeing independent certification
Supporting sustainable innovation and responsible consumption
Protecting the environment and promoting waste reduction
Standing-up for animal welfare
Learn more about our label here
+6400 certified products
+280 brands
+2900 certified & approved raw materials
+65 members worldwide
More about us

What we do on a daily basis

NATRUE stands for a future without greenwashing

NATRUE stands for a future without greenwashing

Recent blog posts

Events

Innovation Unveiled: NATRUE to Unpack 'Organic Cosmetics and the NATRUE Label' at HPCI India 2024
News

NATRUE joins an industry statement to warn current PPWR approach risks unravelling the Single Market
News

NATRUE joins an industry statement against banning green claims on products containing certain substances
Blog

True Stories

Do you want to know more about the NATRUE Members and Label Users? How was your favourite brand created? Which are its values? Our True Story section is the perfect way to introduce the work and values of all the NATRUE family! Have a look!

View all NATRUE stories.

The NATRUE Secretariat

Do you want to know more about the NATRUE Label? Are you trying to be approved by our Standard but you don’t know how? Do you want us to participate in your events? We are here to help you!

Contact us.