Our mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide

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Key principles of NATRUE

Against greenwashing to reflect consumer expectations
Ensuring natural and organic ingredient clarity and product transparency
Guaranteeing independent certification
Supporting sustainable innovation and responsible consumption
Protecting the environment and promoting waste reduction
Standing-up for animal welfare
+6400 certified products
+260 brands
+3300 certified & approved raw materials
+65 members worldwide

NATRUE stands for a future without greenwashing

NATRUE stands for a future without greenwashing

The NATRUE Secretariat

Do you want to know more about the NATRUE Label? Are you trying to be approved by our Standard but you don’t know how? Do you want us to participate in your events? We are here to help you!

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