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Our mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide

Discover our key principles
Learn more

PRINCIPLES FOR NATURAL, SUSTAINABLE PRODUCTS

Key principles of NATRUE

Against greenwashing to reflect consumer expectations
Ensuring natural and organic ingredient clarity and product transparency
Guaranteeing independent certification
Supporting sustainable innovation and responsible consumption
Protecting the environment and promoting waste reduction
Standing-up for animal welfare
Learn more about our label here
+240 brands
+9900 NATRUE-certified cosmetics & raw materials
+65 members worldwide
More about us

What we do on a daily basis

NATRUE stands for a future without greenwashing

NATRUE stands for a future without greenwashing

Recent blog posts

News

The 1st Natural Cosmetics Week: a heartfelt thank you!
Articles

Natural beauty in focus: trends, trust and the path forward for 2024
Articles

Insights into the evolving and emerging regulations globally surrounding green claims
Blog

True Stories

Do you want to know more about the NATRUE Members and Label Users? How was your favourite brand created? Which are its values? Our True Story section is the perfect way to introduce the work and values of all the NATRUE family! Have a look!

View all NATRUE stories.

The NATRUE Secretariat

Do you want to know more about the NATRUE Label? Are you trying to be approved by our Standard but you don’t know how? Do you want us to participate in your events? We are here to help you!

Contact us!