Your privacy
NATRUE (or “We” – as further identified below) takes your privacy very seriously and treats your personal data with great care. We guarantee that your personal data will be kept private and secure. The Privacy Policy below explains in detail how NATRUE collects, stores and uses the personal data you provide whenever you subscribe to our news or surf our website (the “Website” – as further identified below).

By accessing, visiting or otherwise using the Website, you fully and unconditionally accept this Privacy Policy that you acknowledge having read. You agree to the processing of certain personal data related to you by NATRUE, in accordance with and for the purposes defined in this Privacy Policy, which is accessible at all times on the Website.

NATRUE recognizes the need for appropriate protection and management of collected and processed personal data. NATRUE collects and processes your personal data in compliance with Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation), as well as the applicable national implementing or additional legislation (collectively the “Data Protection Law”).

The Website may create links to other websites of third parties. Such third parties websites are not subject to this Privacy Policy. NATRUE recommends that you examine the privacy policy applicable to these other websites. NATRUE cannot be held responsible for the personal data and privacy practices of such websites and encourages you to review each website’s privacy policy before disclosing any personal data.

Individuals under the age of 13 and/or who do not have full legal capacity may not communicate their personal data to NATRUE.

Who is the data controller?
When processing personal data in accordance with this privacy policy, the data controller under the Data Protection Law is The International Natural and Organic Cosmetics Association AISBL – Rue Washington 40, 1050 Brussels, Belgium – No. BCE: 0820 350 873 (“NATRUE”).

What personal data does NATRUE collect?
NATRUE collects and stores your email address when you subscribe to our news alerts. Cookies are also stored in your device when you navigate the Website to ensure that you get the best user experience.

Why does NATRUE collect your personal data?
NATRUE collects your personal data to ensure that you have an optimal experience while surfing our Website (cookies) as described hereinafter in this Privacy Policy. NATRUE also collects the email address that you provide when you subscribe to our news alerts to send you updates or news about NATRUE (subscription).

NATRUE can collect and process personal data for the following purposes:

  • Reply to enquiries sent to NATRUE’s email addresses available on the Website.
  • Distribution of news, articles and other relevant information to subscribers.
  • Research and statistical analysis.

NATRUE does not sell or trade any personal data or information collected through our Website to third parties.

Who can access your personal data?
To develop the Website and to send relevant information to subscribers, NATRUE may call upon the services of subcontractors to whom certain personal data related to you may be communicated. NATRUE has taken the appropriate measures to ensure the protection of this personal data, in accordance with the Data Protection Law. For example, NATRUE makes use of services of subcontractors for website development/hosting services.

Generally, NATRUE will not transfer your personal data to third parties, except the transfers (i) authorized or required under applicable law or (ii) as mentioned elsewhere in this privacy policy. You also consent to the transfer of your personal data in the event that NATRUE transfers all or a portion of its activities or assets to a third party.

How long does NATRUE keep your personal data?
NATRUE will not keep your personal data for a period longer than necessary to achieve the purposes defined herein, unless to comply with a legal or regulatory obligation. See also the section on cookies below.

NATRUE has put in place the appropriate security measures in order to protect the personal data processed against illicit or unauthorized modification, use, access and other processing. NATRUE takes steps to maintain the confidentiality of your personal data and protect it from unlawful disclosure.

Privacy rights
In light of the processing of personal data, you have the right, at any time, to request access to your personal data, to have it rectified, updated and erased, by sending a written request at the following email address:

If you no longer wish to receive information (news alerts) from NATRUE as a subscriber, you can unsubscribe at any given time, free of charge and without providing any justification. You can either click on the “Unsubscribe” link at the end of all subscription emails or, alternatively, send us a written request to

If your personal details change, please inform us so we can keep your personal data up to date.

Use of cookies
As explained above, NATRUE uses cookies on the Website to improve your navigational experience. Cookies are pieces of data (small electronic text files) stored on the device of the user that contain data about a user or their device.

In the context of the use of the Website, cookies may be placed on your device to collect both anonymous data and personal data related to you as specified in this privacy policy. When you visit the Website for the first time, information on privacy and wording regarding the consent to the use of cookies will appear on the home page through a “cookies banner”. By clicking on “Cookie settings”, you can provide your consent per category of cookies. Such consent will be stored in your browser, so that the information of the “cookies banner” does not have to be repeated on every page of the Website or at your next connection. In the event that your consent would no longer be registered in your browser (e.g. in case of suppression of the cookies), the “cookies banner” will appear again the next time you visit the Website.

The Website installs and uses certain technically required cookies on your device which do not require your prior consent. Other cookies (such as cookies to improve the navigational experience by keeping record of certain data) may be installed and used on the basis of your consent. You may set/modify your cookie preferences at any time. However, disabling cookies may prevent access to certain parts of the Website.

Google Analytics
The Website also uses Google Analytics. This service, offered by Google, analyses the activity of the Website. For these purposes, Google collects information related to web traffic and the number of visitors of the Website. This tool allows NATRUE to measure the performance of the Website in terms of browsing and to consolidate activity reports and other services.

You can prevent data generated and recorded by the cookie concerning your use of the Website from being sent to Google and prevent the processing of these data by Google by downloading and installing the plugin available for download here. Additional information on the terms of use and data privacy policy of Google Analytics may be found at

Social plugins
NATRUE uses social plugins for social networks, including Facebook, LinkedIn, Twitter, Instagram and YouTube. Thanks to the social plugins, you can follow our accounts on these social network platforms and share the content of the Website directly through your account (“share” function for Facebook, Twitter and LinkedIn). In case you do not want to connect with your networks, please log out before using the social plugins on the Website.

NATRUE has no influence over the nature and extent of the data that the social network can gather. Each social network site determines what data is collected via the social plugins, for what purposes they are used and how long they are kept. For further information on the processing of data via the social network plugins, we invite you to consult the relevant social network’s privacy policy.

Changes to this policy
We might adapt or update our privacy policy from time to time. We will inform you of any relevant update in our Privacy Policy that might affect you. You will also be able to read any updates in this page.

Applicable law and how to contact NATRUE
This Privacy Policy shall be governed by the Belgian law.

If you have questions about this privacy policy or about how we use your personal data, you can contact us by email ( or by post:

40 Rue Washington – 2nd Floor
1050 Brussels

This policy was last reviewed on 21 August 2020.