Huge congratulations to NATRUE Director General, Dr. Mark Smith, voted #4 in the 2022 ‘Who’s Who in Natural Beauty’ Top 25, which recognises the organic beauty sector’s change-makers and rising stars.

The Top 25, published in the Autumn issue of Natural Beauty News, lists some of the industry’s top talent: “…the movers and shakers who are shaping the natural beauty sector in 2022. There are the CEOs who work late nights and early mornings to make their natural dreams a reality; the experts who can magic up ethical potions that consumers covet; and of course the champions who tirelessly share the industry’s successes and push for more positive visibility for organic beauty across the world.” This is the 8th consecutive year that NATRUE has featured in the Top 25, which is voted for by the industry.

Dr. Mark Smith: “The Transparent Talent”
Hate greenwashing? So does Dr. Mark Smith. As a tireless campaigner for transparency, he has worked hard to keep beauty labels clear and transparent through his role at NATRUE. He was recognized by the wider industry with a 2020 appointment to the affiliate board of the British Beauty Council and the Steering Committee of the Sustainable Beauty Coalition where he has been championing better sustainable business practices and standards. Representing NATRUE, Dr. Smith is also part of the new EcoBeautyScore Consortium, which is establishing a transparent score system to visibly rate beauty products for their sustainability level, to help consumers make more responsible choices.

Dr. Mark Smith was delighted to hear of the news, commenting: “I feel both honoured and truly delighted to find myself at no.4 in this year’s Natural Beauty Top 25, amongst such an eminent list of influential voices and experts driving change and growth within our industry. It is very encouraging to have the work of NATRUE recognised again in this year’s Who’s Who In Natural Beauty. A big thank you to everyone for their nominations!”.

Thank you for your votes and congratulations to everyone who made it into this year’s Top 25!