NATRUE, together with other twelve non-profit associations, calls on EU policymakers to reject the proposed ban of green claims for products containing legally sound amounts of chemical substances contributing to longer product lifetime, effectiveness, resource, and energy systems. We all support the European Commission’s approach to tackle greenwashing and introduce a robust substantiation framework for environmental claims to enable consumers to make an informed choice. However, we remain highly concerned about the proposed prohibition of any environmental claims for products containing certain hazardous substances.
Collectively the cross-sector associations consider that compromise amendment 60 of the Green Claims Directive will run contrary to the objective of the Directive. According to the text, making an explicit environmental claim must be prohibited for products containing certain substances, even if these are present in legally sound and safe proportions under EU legislation; do not enter in contact with consumers; contribute to the overall sustainability of the product; and there is no substitute available.
Therefore, we are calling for EU policymakers to reject compromise amendment 60 and its provisions banning green claims for products containing hazardous substances to be removed.