No.12 in UK natural beauty industry’s Top 25

Dr Mark Smith, Director General of NATRUE, has been voted No.12 in this year’s ‘Who’s Who in Natural Beauty’, published in the autumn issue of Natural Beauty News. Editor Rosie Greenaway commented: “This year’s Who’s Who is proof of a solidarity I witness every day in our industry – a shared vision for beauty which is being championed by pioneers and newcomers alike. Of course, each finalist will celebrate their individual successes, and rightly so, but to see so many prominent names working synergistically to advance the market is truly heart-warming. It’s evidence of what a progressive time this is for the sector – mainstream beauty had better watch its back!”

On hearing the news Mark commented: “It is a proud moment to receive the news that NATRUE is once again in the Natural Beauty Top 25 for the third year! NATRUE was created to protect the authenticity of natural and organic cosmetics, and in being selected we would like to thank all those who expressed their interest, who voted, who promote transparency daily, and in doing so salute those who share an unbridled passion for our beloved sector as we do.”

The Top 25 provides an overview of the prominent figures and innovators who are shaping and leading the UK’s natural beauty industry, all voted for by their industry peers. The list includes founders of beauty brands, manufacturers, bloggers and influencers, writers, distributors and make-up artists who all champion natural and organic cosmetics on a daily basis.

1 Jayn Sterland – Weleda

2 Jo-Anne Chidley – Beauty Kitchen

3 Lorraine Dallmeier – Formula Botanica

4 Fiona Klonarides – The Beauty Shortlist

5 Kim & Alexander Barani – Kinetic

6 Sonia White – Amarya

7 Imelda Burke – Content Beauty & Wellbeing

8 Lou Dartford – Makeup Artist & Beauty Blogger

9 Lisa Basso – Inner Senses Organic Beauty & Wellbeing

10 Janey Lee Grace – Imperfectly Natural

11 Ana-Maria Green – Blogger

12 Dr Mark Smith – NATRUE

13 Tabitha James Kraan – Tabitha James Kraan Organic Hairdressing

14 Sarah Willson – Holland & Barrett

15 Ailish Lucas – Blogger

16 Amanda Barlow – Made for Life Organics

17 Raquel Wing – The Clean Hub

18 Wendi Berger – Pour Le Monde

19 Dominika Minarovic & Elsie Rutterford – Clean Beauty Co

20 Yelena Serebryakova – Wild Beauty Apothecary

21 Khandiz Joni – Makeup Artist

22 Zane Piese – Atlantis Skincare

23 Graeme Hume – Pravera

24 Mel Jenkinson – Glow Organic

25 Sarah Brown – Pai Skincare

About NATRUE: NATRUE is an international non-profit organisation located in Brussels. It has promoted and protected authentic natural and organic cosmetics since October 2007. The NATRUE label sets a high standard which guarantees quality and integrity, so consumers worldwide can identify and enjoy natural cosmetics truly worthy of that name. All certified products are listed on a public database accessible at which can be used as a check list if you want to confirm whether a product is natural or organic.