NATRUE is excited to be back at Natural & Organic Products Europe (NOPE), UK’s leading trade show for natural, organic, and sustainable products, which will take place from 3 to 4 April 2022 in London (UK). After a two-year pause due to Covid restrictions, NOPE will welcome over 10,500 visitors from around the UK and Europe, with over 700 exhibitors promoting a vibrant choice of natural, organic, and sustainable products, complemented by a full programme of expert talks and seminars.

What to expect?
NATRUE looks forward to welcoming retailers, distributors, manufacturers and beauty writers onto the stand (G24), where it will be raising awareness of NATRUE’s high certification standards and benefits. The stand will be an information hub where visitors can find out about the NATRUE seal and what it stands for, as well as the latest developments and emerging trends in the natural and organic cosmetics sector.

The visitors will also have an opportunity to take contact with the representative of OF&G – the NATRUE Approved Certifier operating in UK and Ireland.

The conference:
For this 2022 in-person edition, in addition to having a stand, NATRUE will share one informative presentation organized together with British Beauty Coalition:

Sunday 3 April 2022 at 2pm

There is no plan B – our planet is undeniably in a code red situation. Businesses must adapt, collaborate and commit to operating sustainably within planetary boundaries before it is too late. Beauty shoppers are looking for more clarity around ingredient integrity, packaging and environmental impact, but how can you turn green commitments into genuine impact?

The panel brings together some of the leading experts helping to educate brands, retailers and consumers to drive change for a more planet positive future.

  • Mark Smith – Director General, NATRUE
  • Jo Chidley – Co-Founder, Beauty Kitchen
  • Adam Garfunkel – Co-Owner, Junxion
  • Helen Yeardsley – Beauty Expert, Y Consultancy
  • Joanne Cooke – Trading Director Beauty, H&B TBC

Save the date: NOPE – 3 to 4 April 2022!
We look forward to welcoming you and the press to Stand G24! Visitor registration is now open! If you are not registered, do it here.
Please, if you want to reserve a slot with NATRUE, to receive personal information, contact us via

In case you missed it…
Earlier this year, Mark Smith was featured in a series of interviews with industry experts published by Natural & Organic Products Europe in a series called Natural beauty TALKS. Simply follow this link to read the interview!

See you at stand G24!

You can find more information about NOPE here.