On Wednesday 1st June, the Natural and Organic Cosmetics sector will gather in Berlin for the annual NATRUE Members Assembly, which will be, as every year, the perfect occasion to get an update on the latest developments of the association and to discover new plans and activities for the future.

This year, there many more good reasons to participate.

First of all, in the morning starting at 10.30, GfK will present the insights of a cross-country study research commissioned by NATRUE which will reveal consumer expectations and level of awareness about Natural and Organic Cosmetics from six European countries (Germany, France, UK, Italy, Sweden and Poland).

As a conclusion to the morning session all the participants will receive a copy of the first edition of the NATRUE Annual Report: key facts and figures about NATRUE, the spread of the Label, the engagement of the members and NATRUE accomplishments over the whole of 2015.

For those who remain for the entire day – the afternoon interactive sessions will prove to be interesting and informative. On this occasion, NATRUE has invited keynote speakers who will provide the audience with relevant, new and stimulating content:

MARKET Trends – Amarijt Sahota – Organic Monitor
How will the Market for NOC’s develop within the next 10 years?


Claims and Regulations – Theresa Callaghan – CCI

Natural Cosmetics and EU Claims Legislation – Compliance, Issues and Future Perspectives


Social Media Marketing – Visibility – Lisa Brandstötter Boom Creative Lab

What are the best marketing strategies on Facebook and Instagram for Private Natural & Organic Labels to increase attention span, engage with the right audience and understand consumer needs?


Scientific Research Projects – Mattias Vey – IFRA

Which Scientific Developments should or could be adopted by producers of NOC’s to maintain or increase innovation in the sector of Natural and Organic Cosmetics?

“Our aim is to offer each participant valuable content to take home – therefore we have sessions on the market trends, on regulations, as well as on scientific or communication topics” explains Carol Ward, Office Manager at NATRUE, in charge of the program of the day.

Participation to the whole day is free of charge.
Membership to NATRUE is not a precondition for participation.
A close session for the members only is foreseen in the morning and not open to the public.

We look forward to welcoming you!