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The Digital Consumer Information Alliance (DCIA), a coalition of associations representing consumer-facing economic operators, including NATRUE, is hosting a key event on 8th April in Brussels (Belgium) to explore the future of digital labelling. As part of this initiative, NATRUE will be present with its own stand to showcase how digital product information can enhance transparency, sustainability, and accessibility for both businesses and consumers.
With 82% of European households having internet access and 96% of Europeans owning a mobile phone, the transition to digital labelling is not just feasible, but essential. Digital Product Passports and Digital Labels are becoming central to EU product legislation, yet fragmented national approaches highlight the urgent need for a harmonised regulatory framework.
Key highlights of the event
This event will mark the launch of the shared DCIA Manifesto, outlining a collective vision for the digital transformation of product labelling. With policymakers from the European Commission, European Parliament, and Member States in attendance, the event will serve as a key platform to:
- Showcase the benefits of digital labelling for both brands and consumers
- Demonstrate industry and consumer readiness for digital transformation
- Explore how digital solutions enhance product transparency, traceability, and compliance
- Discuss digital labelling as a tool for sustainability, reporting, and providing enriched consumer information
- Highlight the importance of a harmonised EU regulatory approach to ensure consistency and accessibility across Member States
The event is open to EU officials, Members of the European Parliament, Member State representatives, and academics. If you would like to attend, you can register here.
