NATRUE extends its sincere gratitude to everyone who contributed to the success of the 2nd edition of the International Day of Natural Cosmetics, held on 23rd November 2023, which aims to celebrate good practices and promote awareness about natural and organic cosmetics.

In making this day a remarkable experience, we want to express our deepest appreciation to all our partners, stakeholders, and individuals who played a crucial role in its success. Over 25 international brands – from Singapore to France, Germany, Belgium, Albania, or New Zealand – launched their own initiatives to celebrate the day, ranging from awareness-raising campaigns on social media to free webinars or discounts on NATRUE certified products. The engaging webinars, insightful discussions, and the vibrant atmosphere created during the event showcased a shared commitment to a more sustainable and responsible approach to the natural and organic beauty sector. In fact, the International Day of Natural Cosmetics was reported by journalists and media around the world, with over 215 mentions on 23rd November — this data includes print media, blog posts, and social media.

Hand-in-hand with stakeholder initiatives from the natural sector, more than 300 people globally registered NATRUE’s own exclusive panel discussion entitled “Commitment for a Greener Future: How can we make (natural and organic) cosmetics more sustainable?”.

A special mention goes to the panellists without whom this online session would not have been the same. A sincere thanks to Dr Bernhard Irrgang (Head of R&D of Weleda AG and President of NATRUE); Dr Mark Smith (Director General of NATRUE); Sian Sutherland (Co-Founder of A Plastic Planet and Chief Changemaker); Domenico Scordari (President and CEO, N&B Natural is Better); Emma Trogen (Deputy Director General at Cosmetics Europe); Rosie Greenaway (Editor of Natural Products News and Natural Beauty News); and Kacey Culliney (freelance journalist, ex-editor Cosmetics Design Europe) for openly sharing your expertise and valuable insights, and for making the webinar a highlight of the event.

Thank you to everyone who participated and helped make the International Day of Natural Cosmetics a memorable occasion. Your dedication to promoting sustainability and natural beauty aligns seamlessly with NATUE’s mission. NATRUE is grateful for your involvement, and we look forward to future collaborations that continue to drive positive change in the natural and organic beauty industry!