NATRUE

The International Day of Natural Cosmetics on 23 November 2023 will focus on good practices and awareness about natural and organic cosmetics. We want to educate on what makes natural cosmetics special and why it is important to #chooseTrueBeauty. All kinds of activities are welcomed – from a webinar to an organized visit to your company fields or an in-person conference!

HOW TO GET INVOLVED IN THE INTERNATIONAL DAY OF NATURAL COSMETICS 2023?
NATRUE has prepared a presentation that includes all you need to know about the Day. The objective is to encourage producers, manufacturers, and distributors of natural and organic cosmetics, as well as organizations and individuals to promote the benefits -for both people and planet – of truly natural cosmetics, and inspire us all to #choosetruebeauty.

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REGISTERED ACTIVITIES TO CELEBRATE
THE INTERNATIONAL DAY OF NATURAL COSMETICS

Below you can find a list of all the activities planned to celebrate the International Day of Natural Cosmetics 2023. Join us and help us to promote and protect real natural and organic cosmetics!

👉 3 ESSENTIAL SKILLS FOR CRAFTING NATURAL COSMETICS (by Intentional Cosmetics) - online
  • About the activity: Intentional Cosmetics launches an amazing webinar on 23rd November at 15 pm (CET time)  with the purpose of providing an overview of the essential skills and knowledge required to craft your own effective natural cosmetics.

The benefits:
– Enhance your knowledge of natural ingredients
– Discover how to create consistent and scalable natural cosmetics formulations
– Uncover the principles of purposeful formulation

  • Who is it for? Anyone interested in learning more about natural cosmetic formulation or finding alternatives to conventional cosmetic products.
  • Organiser: Intentional Cosmetics
  • Access to the challenge 👉 If you would like to learn more about natural cosmetics, register for this online webinar here.

👉 BEARD IN BLOOM - NATURAL MASCULINITY FOR THE DAY OF NOC (by Eine Handvoll Bart) - online
  • About the activity: Eine Handvoll Bart participates in the International Day of Natural Cosmetics organising a webinar that will take place on 23th of November from 06:00 PM to 06:45 PM (CET). The online talk will highlight the benefits of natural cosmetics for men, raise awareness of its certified beard oil and natural men’s cosmetics, and explain the difference between “natural” and “organic.

The core messages of the webinar will be:
1. Natural masculinity: Emphasizing that true strength and beauty lie in nature, and that men’s cosmetics can enhance natural radiance.
2. Certified quality: Highlighting the NATRUE certification for our beard oil as a sign of the highest quality standards and natural ingredients.
3. Care with care: Men’s grooming is not only important for appearance, but also for well-being. Natural ingredients promote healthy skin and beard care.

  • Who is it for? Everyone.
  • Organiser: Eine Handvoll Bart.
  • Access to the challenge 👉 The event will take place from 18:00 to 18:45h (CET Time). The link is available here. Registration is not needed.

👉 BENEFITS OF NATURAL COSMETICS (by lavera) - online
  • About the activity: lavera has prepared a campaign that includes social media and online activities and press releases with the aim of educating consumers about the benefits of natural cosmetics for our skin and the environment.
  • Who is it for? Everyone.
  • Organiser: lavera Naturkosmetik
  • Access to the challenge 👉All you need to know is available on lavera’s website (here).

👉 CELEBRATING THE DAY OF NOC (by Birkengold) - online
  • About the activity: Birkengold will celebrate the Day with an Instagram post that will draw attention to the importance of sustainability and the naturalness of products for us humans and for nature. They create more awareness of how important it is to pay attention to the ingredients and what we consume. At the same time, they want to show customers which products in their range are certified with the NATRUE seal and how they contribute to this.
  • Who is it for? Everyone.
  • Organis: Birkengold.
  • Access to the challenge 👉 Stay tuned to its Instagram.

👉 COSA NON SONO I COSMETICI NATURALI? (by Gala) - online
  • About the activity: GALA has launched an article written by their experts, in which they identify the main characteristics and benefits of a natural cosmetic in terms of ingredients, performance and sustainability. Since there is no clear legislation on what a natural cosmetic is, GALA thought it would be useful to give our ‘expert’ opinion in order to clarify and promote natural of cosmetics among their customers.
  • Who is it for? Everyone.
  • Organis: GALA srl BB.
  • Access to the challenge 👉 The article is available on their website, here.

👉 ‘CERTIFIED NATRUE ORGANIC COSMETICS’ VS ‘CONVENTIONAL COSMETICS’ (by UK ORGANIC) - online
  • About the activity: On 23rd November, UK Organic will share a carousel with some comparisons between ‘certified NATRUE organic cosmetics’ and ‘conventional cosmetics’. Stay tuned to discover it!
  • Who is it for? Everyone.
  • Organiser: UK Organic.
  • Access to the challenge 👉 Check it on UK Organic social media (here).

👉 'COMMITMENT FOR A GREENER FUTURE: HOW CAN WE MAKE (NATURAL AND ORGANIC) COSMETICS MORE SUSTAINABLE?' (by NATRUE) - online

Hosted by NATRUE, this free webinar promises expert insight for all those who are passionate about sustainable beauty solutions. We’re on a mission to not only discuss what makes natural and organic products special but also reveal aspects from across the supply chain ranging from sourcing to sustainable innovation, through to industrial best-practices for sustainability, measures to lower environmental impact and the role of transparency for consumers. . Our expert speakers and captivating discussions will both inspire and educate:

  • Dr Bernhard Irrgang, Head of R&D of Weleda AG and President of NATRUE.
  • Dr Mark Smith, Director General of NATRUE.
  • Sian Sutherland, Co-Founder of A Plastic Planet and Chief Changemaker.
  • Domenico Scordari, President and CEO, N&B Natural is Better.
  • Emma Trogen, Deputy Director General at Cosmetics Europe.
  • Rosie Greenaway, Editor of Natural Products News and Natural Beauty News.
  • Kacey Culliney, a freelance journalist, ex-editor Cosmetics Design Europe will be your engaging moderator.

As we look towards the 2030s, the panel will delve into what we can expect from cosmetic products, how industry is evolving, and what regulatory changes are on the horizon. We’ll also tackle the pressing issue of cosmetic packaging, in particular we’ll address the challenges posed by plastic waste by envisioning a future where sustainable alternatives shape the industry by the 2040s.

But that’s not all! The experts will shine a spotlight on the importance of combating greenwashing and what can be done to counter it. The discussions will also offer attendees the ability to ask and learn more about the benefits of using natural ingredients and products within our daily routines. 

  • Who is it for? Everyone.
  • Organiser: NATRUE.
  • Access to the webinar👉  Access here to the ticket listing.

👉 dmLIVE Show (by DM) - online
  • About the activity: dm will be holding a dmLIVE show entitled “Let’s talk sustainable, natural, fair: natural cosmetics can do it all!” on 23rd November at 12:00h with a “special guest”.
  • Who is it for? Everyone.
  • Organiser: dm
  • Access to the challenge 👉 App “Mein dm”. You can download the app by clicking on the following options:
    Google Play Store 
    Apple Store

👉 E-COMMERCE COSMÉTIQUES NATURELS (by Bioty Natur’Elle) - online
  • About the activity:The aim of the campaign is to offer natural and French cosmetics to women who want to take care of themselves with healthy ingredients. To change their consumption to be more reasoned and responsible.
  • Who is it for? Everyone.
  • Organiser: Bioty Natur’Elle
  • Access to the challenge 👉Find it on their website, available here.

👉 EDUCATING ABOUT OUT WORK WITH NATRUE STANDARD AND THEIR IMPORTANCE TO NATURAL COSMETICS (by Wala / Dr. Hauschka DE) - online
  • About the activity: Within the Instagram storys, Dr. Hauschka will be linking to some relevant Dr. Hauschka Magazine articles that highlight the importance of our partnership with NATRUE and our environmental values when it comes to natural cosmetics. Lastly, they are also inviting you to a virtual tour of their medicinal herb garden.

Dr. Hauschka is launching a global social media campaign for the International Day of Natural Cosmetics that gives insight into their work with the NATRUE label and its standards. With an Instagram post and story, Dr. Hauschka wants to raise awareness on the topic of sustainable production of natural cosmetics that is in tune with our environment.

  • Who is it for? Everyone.
  • Organiser: Wala – Dr. Hauschka DE.
  • Access to the challenge 👉 Check in online here.

👉 “FREE SHIPPING” CAMPAIGN (by WALA Schweiz AG / Dr. Hauschka Switzerland)
  • About the activity: As a natural cosmetic brand, WALA / Dr. Hauschka will bring the International Day of Natural Cosmetics into the spotlight by offering free shipping fee for all orders in its webshop. Usually, it’s free for a purchase more than 100 CHF, but on this special day, they will open it to everyone with no limit; offering new customers by this offer to try natural cosmetics.
  • Who is it for? Everyone.
  • Organiser: WALA Schweiz AG / Dr. Hauschka Switzerland
  • Access to the challenge 👉 Find more information on their Instagram account.

👉 GREEN MARKETING CHALLENGE (by UNEP) - online
  • About the activity: this challenge will help you to identify how well you are able to assess which green claims are more likely to promote sustainability and empower sustainable consumption decisions. This challenge is based on the ten principles of the “Guidelines for Providing Product Sustainability Information” developed by UNEP and ITC.
  • Who is it for? All brands, marketing and communication professionals, as well as students.
  • Organiser: Developed by United Nations Environment Programme (UNEP), and the United Nations System Staff College (UNSSC) in partnership with the One Planet Network Consumer Information Programm.
  • Access to the challenge 👉 here.
👉 LET'S TALK ABOUT CERTIFIED NATURAL COSMETICS (by Weleda) - online
  • About the activity: Weleda is going to publish a short video where two Weleda’s experts are going to talk about the basics of producing certified natural cosmetics from Weleda’s producer perspective but also what are the advantages for the consumers in buying certified natural cosmetics. You will be able to find answers to questions such as “What are certified natural cosmetics?”, “why is Weleda doing this?” or “what are the future challenges?.”
  • Who is it for? All brands, marketing and communication professionals, as well as students.
  • Organiser: Weleda AG.
  • Access to the activity 👉 You can find the video and all variants of it on Weleda’s social media accounts (Instagram, LinkedIn and Facebook).

👉 NATURAL COSMETICS QUIZ (by Oceanwell) - online
  • About the activity: To explain Oceanwell’s customers and social media community what natural cosmetics are, the brand will launch an Instagram Quiz (in German) with learning, because you will be able to see the results immediately.
  • Who is it for? Everyone.
  • Organiser: Oceanwell.
  • Access to the activity 👉 Check their Instagram account on 23rd November at 1pm (CET time).

👉 NATURAL PRESERVATION – CHOOSE YOUR NATRUE COMPLIANT PRESERVATIVE (by evident ingredients) - online
  • About the activity: Preservation plays a vital role in cosmetics, and it is not always easy to find effective natural options. To help producers and brand owners to identify the best natural preservatives, evident ingredients wants to present some of their preservative blends that are approved by NATRUE which will make it easy to find a natural alternative.
  • Who is it for? Everyone, but specially brand owners and cosmetic manufacturers.
  • Organiser: Evident Ingredient.
  • Access to the activity 👉 The post will be announced on Evident Ingredients’ LinkedIn on 23rd November.

👉 NATURE’S ELEGANCE – DISCOUNTS ON OUR BEST PRODUCTS (by Quarnero) - online
  • About the activity: Quarnero’s commitment to true organic beauty goes beyond skincare; it’s a pledge to nurture your skin and the environment. Each product tells a story of botanical richness, crafted with reverence and care. Indulge in the authenticity of Quarnero, where organic meets opulence. Embrace nature’s elegance, enjoy savings, and revel in radiant, naturally beautiful skin.

This International Natural Cosmetics Day, Quarnero Beauty joyfully celebrates the beauty of nature. As members of the NATRUE community, they are excited to extend our gratitude to you. Immerse yourself in the emotion of pure, organic luxury as Quarnero offers an exclusive 30% discount on their finest products for all orders in its web shop until 30th November.

  • Who is it for? Everyone.
  • Organiser: Quarnero.
  • Access to the activity 👉 Visit their online shop.

👉 N&B REGENERATIVE AGRICULTURE: The Future of Organic Beauty (by N&B) - online
  • About the activity: N&B Natural is Better launches a digital marketing campaign with specific press releases to inform about the benefits of NATRUE certification as a tool to guarantee the high quality level of cosmetic products.

N&B is one of the industry’s pioneers, following a virtuous “plant-to-beauty supply chain at Km0” that has a positive impact on People and Planet. A perfect example of sustainable local sourcing that supports biodiversity and has a positive impact on the local community. This press release activity aims to inform suppliers, stakeholders, and customers about this issue, and to raise awareness of the organic quality and assurance of N&B cosmetic ingredients and solutions certified by NATRUE.

  • Who is it for? Everyone.
  • Organiser: N&B Natural is Better.
  • Access to the activity👉 N&B’s blog.

👉 PECLAVUS ONLINE CAMPAIGN #chooseTrueBeauty (by peclavus) - online

• About the activity: To celebrate the International Day of Natural Cosmetics, as well as to raise awareness on NATRUE, peclavus will launch a special discount code to be used in the peclavus online store. Additionally, the brand is going to publish exciting information about the benefits of the certification on its website and social media.
• Who is it for? Everyone
• Organiser: peclavus
• Access to the activity 👉 peclavus Instagram and official website.

👉 SOCIAL MEDIA CAMPAIGN (by SPActacular) - online

• About the activity: Social Media Campaign about the benefits of natural skincare
• Who is it for? Everyone
• Organiser: SPActacular
• Access to the activity 👉 SPActacular Instagram and Facebook.

👉 SOCIAL MEDIA CAMPAIGN (by Trilogy) - online
  • About the activity: On 23rd November, Trilogy will be part of the day by launching a social media campaign, which aims to create awareness of the International Day of Natural Cosmetics.
  • Who is it for? Everyone.
  • Organiser: Trilogy.
  • Access to the activity 👉 It will be going live on Trilogy’s Instagram on 23rd November.

👉 SOCIAL MEDIA CAMPAIGN TO INCREASE PUBLIC AWARENESS IN THE NOC SECTOR (by Arrival) - online
  • About the activity: To celebrate the International Day of Natural and Organic  Cosmetics 23 November 2023, as well as raise awareness on NATRUE Certification and its Benefits, Arrival launches a social media campaign that will help you easily understand and grasp the NATRUE label!
  • Who is it for? Everyone.
  • Organiser: ARRIVAL Organized Cosmetics Venezia.
  • Access to the activity 👉 The great video Arrival created is available on YouTube (here).

👉 SOCIAL MEDIA POSTS ABOUT CRUELTY-FREE AND NATURAL CERTIFIED BRANDS IN LATAM (by NGO Te Protejo) - online

• About the activity: NGO Te Protejo will launch a social media campaign to make awareness about natural certification highlighting some cruelty-free brands from Chile, Mexico, and Colombia.
• Who is it for? Everyone.
• Organiser: NGO Te Protejo
• Access to the activity 👉 stay tuned to their Instagram.

👉 Sustain-ABILITY – ABOUT THE ABILITY TO CREATE TRUSTWORTHY SUSTAINABLE COSMETIC PRODUCTS (by RAHN-Cosmetic Actives) - online
  • About the activity: Sustainability in cosmetic product development has evolved from niche to standard. Due to the complexity and lack of consistency of international regulations, there is a lot of insecurity at all levels of product development. The cosmetic formulator faces a jungle of regulations such as the Green Deal, Nagoya and ABS on a daily basis. Join us for this interactive session and improve your sustain-ABILITY with our specialists from RAHN-Cosmetic Actives.The webinar will discuss the following points:
    • The regulatory background for sustainable cosmetics
    • The major aspects of sustainability in cosmetics
    • A live case from RAHN-Cosmetic Actives

The Experts:
Sustainability: Emina Besic Gyenge PhD, Senior R&D Manager Hair Care and Sustainability Expert, RAHN-Cosmetic Actives
Science: Stefan Hettwer PhD, Senior R&D Manager Skin Care, RAHN-Cosmetic Actives
Regulation: Sandra Peyer, Regulatory Expert, RAHN-Cosmetic Actives

Duration: approx. 45 minutes (incl. Q&A)
Language: English

  • Who is it for? Everyone
  • Organiser: RAHN-Cosmetic Actives
  • Access to the activity 👉 The webinar will take place on 23rd November from 3:30 PM to 4:30 PM CET.
    Register to the webinar in the following link.

👉 SUSTAINABILITY AND NATURALS IN COSMETICS (by ESSENTA) - online
  • About the activity: ESSENTA will host an event to raise awareness toward sustainable consumption of Personal Care Products and celebrate the International Day of Natural Cosmetics on 23 November 2023. The event will unravel the facts and perceptions around Natural Cosmetics while exploring the connections between Health, Sustainability and Natural Cosmetics. At the core of this event lies the theme of the benefits of using Natural Products and top trending topics.

The goal is to enhance the understanding of the state-of-the-art science and thinking in this area through 3 sessions:

– Session 1: The benefits of using Natural, Plant-based, Personal Care products for People and Environment
– Session 2: Circular and Sustainable Beauty: ‘Reduce, Reuse, Recycle’
– Session 3: Closing the Circulatory Gap: A Focus on Upcycled Beauty

  • Who is it for? Everyone
  • Organiser:  ESSENTA
  • Access to the activity 👉 Visit ESSENTA’s website.

👉 THE NATURAL ALTERNATIVE (by Solimara) - online
  • About the activity: In the lead-up to International Day of Natural Cosmetics, Solimara starts a segment called ‘The Natural Alternative’ where they showcase how you can easily substitute a chemical product for a natural solution. The purpose of this campaign is to put natural ingredients on a well-deserving pedestal, with a weekly reminder of the benefits of plant-based alternatives that can easily fit into your lifestyle. Nature provides us with an abundance of resources that are not only sustainable but also healthy for us and the planet. By using plant-based ingredients, we can reduce our reliance on chemical substitutes that often come with negative environmental and health impacts.Solimara hopes that after seeing the list of benefits natural ingredients provide, and the potential ‘costs’ of their chemical counterparts, you will get a new vision on the importance of purchasing 100% natural products.
  • Who is it for? Open for everyone.
  • Organiser: Solimara, a NATRUE-certified brand from New Zealand. Solimara products proudly wear the NATRUE by BioGo natural certification badge. They are passionate about transparency, environmental sustainability, and social responsibility.
  • Access to the challenge 👉 Solimara’s Instagram, Facebook and Blog.

👉 WHAT IS THE LINK BETWEEN BEAUTY AND SUSTAINABILITY? (by Sage and Ylang) - online
  • About the activity: On 23rd November, @sageandylang launches an online event where you will be able to explore the latest trends and innovations in sustainable beauty, providing you with the knowledge and tools to make a positive impact on the environment while caring for your skin.
  • Who is it for? Open for everyone.
  • Organiser: @sageandylang
  • Access to the challenge 👉 Please, click here.

👉 WHAT MAKES OUR PRODUCTS SPECIAL? (by Nenna Manufactory) - online
  • About the activity: Nenna Manufactory launches a webinar on September 16 at 4:00 p.m. titled “What makes our cosmetic products special?”  The presentation will address the following points:
    1. Presentation of products manufactured by Nenna Manufactory from the point of view of NATRUE certification
    2. The values that Nenna’s products receive from the NATRUE certification
    3. Informative knowledge about 100% natural products in support of NATRUE certification.
    4. Why Nenna has chosen NATRUE?
    5. How confident Nenna is about the quality of its products in applying the NATRUE certification criteria.
  • Who is it for? Open for everyone.
  • Organiser: Nenna Manufactory, NATRUE’s unique Third-party manufacturer (TPS) in Albania.
  • Access to the challenge 👉 Saturday, 16th September from 16:00 to 16:45pm (CET Time).
    Google Meet joining information:
    – Video call link here
    – Dial: (AL) +355 4 530 1809‬ PIN: ‪774 039 866 4264‬#

*** This activity has already finished. If you want to watch the webinar (in Albanian, with English subtitles, click here).

Communication Materials

Any questions? Contact us at info@natrue.eu