Dr Mark Smith received noteworthy recognition at the event since he was voted as number #4 in the prestigious Who’s Who in Green Beauty Scandinavia 2023. This meaningful initiative, run in partnership with NOC Sweden, recognises the industry’s most talented individuals -from independent retailers and brand owners to product developers, journalists, and influencers. The decisions were based on commitment (how committed and active the person is to the field of green beauty), audience (how credible they are from an outside view within the field of green beauty), and inspiration (how inspiring the person is in questions of green beauty).

Dr. Mark Smith, NATRUE Director General, expressed his elation at the announcement, stating: “I am truly honoured to secure the fourth position in the Who’s Who in Green Beauty Scandinavia 2023! It fills me with immense joy to stand alongside esteemed colleagues who have been a source of wisdom, and motivation in the natural beauty sector. Heartfelt thanks to everyone who has shown unwavering support for the sector, and to those who voted me. And, of course, congratulations once again to everyone who was nominated!”

The winners of 2023 are:

  1. Rickard Söderberg, Opera Singer & Presenter
  2. Satu Mäkinen , Founder​ – Nordic & European Natural Beauty Awards
  3. Carolina Cia Brunn , Founder & CEO​ – Green Goddess​
  4. Dr Mark Smith, Director General​ – NATRUE
  5. Andrea Endres , Founder​ – Sveriges Holistiska Hudvårdsvecka
  6. Tine Ejlersen Liebeck , Founder & Owner​ – GreenEtiq Denmark
  7. Olga Ringquist , Founder​ – Oquist Cosmetics
  8. Linda Öhrström , Organic Beauty Editor​ – Voltmag
  9. Sara Nomberg , Founder, Developer & CEO​ – Organics by Sara Skincare A
  10. Agneta Elmegård , Beauty Editor​ – Aftonbladet

Congratulations to all!