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NATRUE, the international association for natural and organic cosmetics, is pleased to announce the signing of a strategic partnership with World Bio Markets, a premier international conference and business platform focused on industrial biomanufacturing and the global bioeconomy. This collaboration marks a significant step in NATRUE’s ongoing mission to promote sustainability and drive progress within the bio-based sector.
This partnership reflects the shared commitment of both organisations to foster sustainable innovation, increase transparency, and champion the adoption of natural and organic solutions across the cosmetics industry. Through this alliance, NATRUE and World Bio Markets will work together to accelerate growth, inspire collaboration, and highlight the importance of sustainable practices across the beauty and personal care value chain.
| Dr. Mark Smith, NATRUE’s Director General, remarked: “We are thrilled to be partnering with World Bio Markets as we continue to push the boundaries of sustainability in the cosmetics industry. This collaboration is a natural extension of our mission to advance the use of bio-based ingredients, promote transparency, and drive positive change. Together, we are working towards a future where sustainability is not just a choice, but the standard.” |
| “We are delighted to be partnering with NATRUE, who we see as an ideal partner in the cosmetics sector to help us on our mission to make bio the new normal within the industry”, said Kevin Ward, Head of Marketing at World Bio Markets. |
As part of this year’s activities, World Bio Markets will host its flagship event on 10–11 June 2025 at The Hague (The Netherlands), bringing together over 400 industry leaders for two days of curated one-to-one meetings, expert-led knowledge exchange, and high-level networking. The event is designed to facilitate strategic connections and fast-track the transition to a fossil-free, bio-based economy.