NATRUE is looking forward to returning to Malmö (Sweden) to attend Eco Living Scandinavia (ELS), the biggest natural and organic trade event in the Nordic countries, which will take place from 16 to 17 November. This year, NATRUE’s stand will showcase products from three NATRUE certified brands: Greenetiq, Tash Sisterhood and Weleda. Come visit us on stand M40!

NATRUE at Eco Living Scandinavia
For the 2022 edition of the trade show, in addition to exhibiting, NATRUE will share two presentations:

  • 16th November at 12 h: “Greenwashing: what is behind the environmental claims”

Natural cosmetics represent a fast-growing and dynamic sector of the beauty industry. With the advent of greenwashing, certification schemes remain one of the most reliable ways to ensure the integrity and honesty of green claims, and prove the authenticity of natural origin to the consumer. Do you want to know more? Join the seminar of Viktoria Potko, NATRUE Label and Events Officer.

  • 17th November at 11 h: “Skin-friendly bacteria: Microbiota in cosmetics”

One of the most important trends in cosmetics in 2022 has been the fermented ingredients. Probiotics, prebiotics, postbiotics and, generally, cosmetics that preserve the skin’s natural microbial flora or ‘microbiome’. This trend has gradually established itself over the last few years. Its popularity grew as research into the skin’s microbiota progressed and raw material manufacturers began experimenting with fermenting natural ingredients. This year it became one of the most important trends. So what do we mean by the skin’s microbiome, and how are bacteria beneficial for your skin? Diana Malcangi, NATRUE External Scientific and Regulatory Consultant, will address this question during her presentation!

If after these conferences you want to know more about NATRUE after these presentations, do not hesitate to come to our stand (M40) and chat to us. We will be happy to answer your questions!

Save the date: Eco Living Scandinavia, 16-17 November 2022!

You can find more information about Eco Living Scandinavia here.