In today’s world, where sustainability and wellness are reshaping our choices, natural cosmetics are no longer just a trend—they are becoming a cornerstone of our beauty routines. In fact, nearly two-thirds of women say they would be willing to pay more for skincare products that are sustainable. The reasoning is clear: three-quarters (75%) believe they are investing in a better-quality product, while 37% feel by paying more they are doing something ‘good’ for the planet. As Natural Cosmetics Week 2024 (NCW) approaches, this global celebration presents a perfect opportunity to explore why natural beauty products matter, and why we should embrace them – for the benefit of our skin and the planet alike.
Why Natural Cosmetics Matter
Natural cosmetics are rooted in the philosophy of utilising ingredients derived from nature, without compromising on quality or efficacy. Contrary to common misconceptions, natural products are held to the same rigorous safety and quality standards as conventional ones. In fact, like all other cosmetics, natural and organic cosmetics are subjected to strict safety assessments required by cosmetics legislation (Regulation (EC) No 1223/2009) in order to be able to be placed in the market.
The difference, however, comes in the formulation. Natural cosmetics avoid synthetic substances derived from mineral oil or petrochemicals like phthalates or oxybenzone, and instead using plant oils and other extracts – including those from certified organic agriculture, as well as other derived natural substances that work in harmony with the skin. Over time, raw material and product innovations in the natural beauty sector have demonstrated natural (including organic) substances and products can offer the same broad range of functionalities and categories as conventional ranges.. For example, botanical oils provide deep hydration, while plant extracts like chamomile or green tea help soothe irritation—proving that natural does not mean less effective.
Natural vs. Conventional cosmetics: What’s the difference?
The main distinction between a conventional cosmetic and a natural (or organic) cosmetic lies in the composition of their formula. Conventional cosmetics are predominately made from petrochemical-based ingredients (e.g. mineral oil derivatives), which can include non-natural fragrances and synthetic substances such as phthalates, formaldehyde, or triclosan. Natural cosmetics, on the other hand, are formulated with inorganic minerals, natural and organic plant extracts, fermentation products from microorganism or substances derived from any of these sources. Common ingredients such as shea butter, lavender or rose oil, and aloe vera provide natural solutions for hydration, nourishment, and skin rejuvenation.
However, as consumer demand for natural cosmetics has grown, so too has the prevalence of misleading claims. Many brands claim their cosmetics as ‘natural’, ‘bio’, ‘eco-friendly’ or ‘vegan’ even when their formulations do not fully reflect these principles. This is what we call ‘nature-inspired’ cosmetics. These products may include an undefined small amount of natural ingredients in their formulation, but rely heavily on synthetic components, leading to accusations of greenwashing. This makes it all the more important for consumers to seek out certifications and third-party certified standards in natural and organic cosmetics, like NATRUE’s own label scheme, to ensure they are genuinely investing in cosmetics that meet their expectations.
The importance of natural ingredients
Natural cosmetics derive their strength from ingredients that come directly from nature. Rich in vitamins, antioxidants, and essential nutrients, these ingredients help to nourish, protect, and balance the skin. For example aloe vera is known for its soothing, hydrating properties, and has long been a staple in natural skincare. Similarly, essential oils such as rose, mint, and thyme provide not only aromatic benefits but also soothing, refreshing, and purifying properties respectively.
What sets natural ingredients apart is their ability to work harmoniously with the skin and offer deep nourishment. Unlike synthetic substances, plant-based ingredients offer gentler, yet effective, alternatives. These ingredients also have broader environmental benefits: they are typically readily biodegradable, renewable, and to maintain their renewability need to be sustainably sourced.
How you can get involved in Natural Cosmetics Week 2024
Natural Cosmetics Week 2024 is a global opportunity for both consumers and brands to unite in celebrating the benefits of natural beauty. Whether you’re a devoted advocate or just curious, there are plenty of ways to participate:
- Cosmetics Brands: Highlight your commitment to sustainability by launching special promotions, releasing new products, or organising events that promote natural beauty.
- Retailers: Create dedicated displays or offer in-store discounts on certified natural and organic cosmetics, giving customers an incentive to explore natural beauty options.
- Try Something New: If you’re a consumer, take this week to explore new natural cosmetics. Some brands will offer exclusive promotions during NCW, making it the perfect time to discover the benefits of organic skincare. You can find all the activities offered during that week here.
- Share Your Story: Already a fan of natural cosmetics? Share your experience on social media using the hashtag #NaturalCosmeticsWeek and #ChooseTrueBeauty. Personal stories are a powerful way to inspire others to make the switch to greener beauty routines.
- Join Workshops and Webinars: Attend virtual events hosted by experts in natural beauty. These discussions will offer valuable insights into the latest trends, ingredients, and sustainable practices in the industry.
- Support Ethical Brands: Take the time to research and support brands that prioritise sustainability, transparency, and ethical sourcing. Many companies will be running campaigns throughout the week, making NCW the ideal time to align your purchases with your values.
The rise of natural cosmetics reflects a broader cultural shift towards health, sustainability, and transparency in all areas of life. Natural Cosmetics Week 2024 is about more than highlighting the efficacy of these products—it’s about empowering consumers to make informed choices that benefit their skin and the planet. So, why not celebrate this powerful connection between nature and beauty by embracing natural cosmetics this year and beyond?
Article written by Paula Gómez de Tejada, NATRUE”s Global Communications and Public Relations Manager, and originally published on Bio Eco Actual’s website (available in Spanish, Catalan, and English)