How can you approve your formula?

1. Read carefully the NATRUE Criteria to internally assess how to formulate according to the NATRUE Standard (or reformulate in case of already existing products).
2. Choose a NATRUE Approved Certifier (NAC) to guide you through the whole approval process.
   • NATRUE does not approve directly in order to make the whole process more independent and transparent.
   • For this reason, we work with a worldwide network of independent and accredited certification bodies (NACs) who verify and control that only formulas that comply with the criteria within the NATRUE Standard can carry the NATRUE Label.
3. As soon as you choose your NAC and sign a contract with them, you will need to sign and send back to NATRUE the Agreement on the Usage of the NATRUE Label.
   • After signing the Agreement, you will be able to adapt the packaging and marketing materials of your formulas with the NATRUE Label.
4. Once your formulas have successfully been approved by your NAC, you will be issued with a certificate. After that, your formulas will be added to the List of approved formulas (available below).
5. To finish the process, you will receive an invoice(s) for the NATRUE Label fee(s) linked to your cosmetic products.
   • These fees cover the right to use the NATRUE Label on packaging and marketing materials of your formula.

1. Approval fees are always invoiced entirely by the NATRUE Approved Certifier the applicant decides to work with.
2. NATRUE label fee: invoiced directly by NATRUE.

• • Fee for the use of the NATRUE seal: 220 euros/approved formula for a 2-year certificate.

As an international non-profit association, the label fees costs are used to fund NATRUE’s activities (for example, attendance to trade shows, development of NATRUE’s Label, daily running of the association, etc.).

Kindly note that renewal of the 2-year certificate is not automatic. If you wish to renew it, we recommend you to contact your NAC at least 3-4 months before the expiration date of your certificate.

You can download the list of NATRUE approved formulas here (last updated: July 2024).

The NATRUE Label represents a reliable, verifiable and internationally applicable benchmark for authentic natural and organic beauty products from committed brands and manufacturers all around the world. In order to support the authenticity of natural and organic cosmetic products and to avoid misrepresentation or misleading communication on products and from brands, the NATRUE Label is a reliable reference that reassures consumers.