Building on the success of last year’s International Day of Natural Cosmetics, NATRUE is thrilled to announce the first-ever Natural Cosmetics Week, running from 23-29 November 2024. This exciting week-long event invites natural beauty lovers from around the world to join us in celebrating the power of natural and organic cosmetics and highlighting their essential role in sustainable beauty.
Why Natural Cosmetics Matter
In a world increasingly focused on health and sustainability, natural cosmetics are more than just a trend—they’re a lifestyle choice. Choosing natural cosmetic products means embracing ingredients that are kind to your skin and to the planet. During the Natural Cosmetics Week, we will highlight the benefits of natural cosmetics, share inspiring stories from brands and consumers, and provide a platform for meaningful discussions about the future of beauty.
This Year’s Theme: ‘Embrace Nature, Empower Your Skin’
Our theme for 2024, ‘Embrace Nature, Empower Your Skin,’ is all about celebrating the natural ingredients that make your skin glow while committing to sustainability in every aspect of beauty. The theme aims to inspire brands to celebrate the power of nature in enhancing skin health while encouraging a deeper commitment to responsible, eco-friendly practices and the use of natural alternatives.
Whether you’re already a fan of natural cosmetics or just curious, this week is your chance to discover how these products can transform your routine—and make a difference for the environment.
Get involved: Lead the way in promoting natural beauty!
We invite everyone—whether you’re a dedicated beauty enthusiast, a curious newcomer, or a brand passionate about sustainability—to join the celebration. There are countless ways to get involved:
- Try something new: Explore natural cosmetic products that align with this year’s theme. Discover the difference that natural ingredients can make for your skin.
- Share your story: Do you have a favourite natural beauty product? Or a personal experience with natural cosmetics? Share your journey on social media using the hashtag #NaturalCosmeticsWeek. Your story could inspire others!
- Learn and Engage: Join online events and webinars hosted by experts in the field – or if you are an expert, organise an online event! Discover the latest trends, get tips on sustainable beauty practices, and deepen your understanding of how to care for your skin naturally.
- Support Your Favourite Brands: Look out for special campaigns and offers from natural beauty brands during the week. This is the perfect time to try something new or stock up on your favourites.
We welcome all ideas! Rest assured that NATRUE will actively promote your campaigns on our dedicated website and across social media platforms. This is an unique opportunity to be part of a global movement towards a more sustainable and transparent beauty industry.
Register your activity here.
Why participate?
Natural Cosmetics Week is more than just an event—it’s a movement. By participating, you’re not only enhancing your own beauty routine but also contributing to a healthier, more sustainable future. Together, we can make a real impact on the beauty industry by promoting products that care for our skin and the planet.
Join the Celebration!
Don’t miss out on this chance to celebrate natural beauty with NATRUE. For more information and to register your campaign, visit www.natrue.org/International-day-of-natural-cosmetics.
Let’s embrace nature and empower our skin together!