On 23 November NATRUE champions natural and sustainable beauty with a motivational initiative: an international Day of Natural Cosmetics. The focus of the day is to encourage producers, manufacturers, and distributors of natural and organic cosmetics, as well as organisations and individuals to promote natural cosmetics and inspire and motivate both the beauty industry and beauty consumer.

The global awareness day, spearheaded by NATRUE, promotes the benefits – for both people and planet – of truly natural cosmetics, and inspires us all to #choosetruebeauty.

About NATRUE 🏷️

NATRUE is the international non-profit organisation behind the acclaimed international standard for certification of natural and organic cosmetics, which sets strict criteria for third-party certification of natural and organic beauty products, to distinguish truly natural cosmetics from the myriad nature-inspired products on the market, and to help consumers navigate through the ‘greenwash’.

Recognitions 🏆

The International Day of Natural Cosmetics is a recognised project included in the One Planet Network’s Knowledge centre that offers the best resources about sustainable consumption and production from around the world. Further details on this project, together with other resources from NATRUE, can be found here.

NATRUE became a Partner of Consumer Information for SCP of the One Planet Network in 2019.


👉 International Day of Natural Cosmetics 2023

In 2023, NATRUE championed the virtues of natural cosmetics by inspiring and motivating both the beauty industry and consumers. Emphasising good practices and fostering awareness surrounding natural and organic cosmetics, NATRUE decided to give a voice to everyone who had something to say: hence the launch of a campaign inviting everyone to create their own initiatives to celebrate the day. Over 25 international campaigns – from Singapore to France, Belgium, Germany, Albania or New Zealand – were part of it. Be inspired by clicking here!

In addition to amplifying the voices of those who have registered their contribution, NATRUE assembled a distinguished panel of high-level experts. This exclusive free panel discussion, entitled “Commitment for a Greener Future: How Can We Make (Natural and Organic) Cosmetics More Sustainable?” received more than 300 registrations worldwide.
Our webinar is available on YouTube (click on the link below):

Media Kit 2023:

👉 International Day of Natural Cosmetics 2022

In 2022, NATRUE has brought together producers, manufacturers and distributors of natural and organic cosmetics from all over the word in a video-project. Divided into four different sections, the film puts a face to people who dedicate their lives to working for truly organic and natural cosmetics. Furthermore, the day serves to inspire consumers and motivate them to #choosetruebeauty. Curious to know more? Watch the videos!


Lastly, to know more about us, NATRUE took advantage of this opportunity to introduce some of the team behind NATRUE: the NATRUE Secretariat and the Board of Directors (BOD) – made up of representatives of the pioneering companies and the largest producers of authentic Natural and Organic Cosmetic products in Europe.

Media Kit 2022:

Any questions? Contact us