Certification for producers, third-party manufacturers and brand owners who wish to place on the market a finished cosmetic product (B2C) certified with the NATRUE Label under one of its two certification levels (natural or organic).

To understand how to certify your finished cosmetic product according to the NATRUE label criteria, NATRUE has created an easy-to-read infographic summarising the 5 steps to certification.

For an in-depth explanation about the process, costs, and the transition timeline for use of approved or certified raw materials please see further details below:

Steps for the certification process.
  1. Read carefully the NATRUE Criteria to internally assess how to formulate according to the NATRUE Standard (or reformulate in case of already existing products).
  2. Choose a NATRUE Approved Certifier (NAC) to guide you through the whole certification process.
    • NATRUE does not certify directly in order to make the whole process more independent and transparent.
    • For this reason, we work with a worldwide network of independent and accredited certification bodies (NACs) who verify and control that only finished products that comply with the criteria within the NATRUE Standard can carry the NATRUE Label.
  3. As soon as you chose your NAC and sign a contract with them, you will need to sign and send back to NATRUE the Agreement on the Usage of the NATRUE Label.
    • After signing the Agreement, you will be able to adapt the packaging and marketing materials of your finished products with the NATRUE Label.
  4. Once your products have successfully been certified or approved by your NAC, you will be issued with a certificate. After that, your products will be included in the NATRUE’s online database, which is publicly accessible.
  5. To finish the process, you will receive an invoice(s) for the NATRUE Label fee(s) linked to your cosmetic products.
    • These fees cover the right to use the NATRUE Label on packaging and marketing materials of your certified finished products.
  1. Certifications costs are always invoiced entirely by the NATRUE Approved Certifier the applicant decides to work with.
  2. NATRUE label fee: invoiced directly by NATRUE.
    • Fee for the use of the NATRUE seal: 220 euros per certified product to obtain a certificate valid for 2 years. If more than 100 products are certified, the fee is 170 euros per certified product to obtain a certificate valid for 2 years.

As an international non-profit association, the label fees costs are used to fund NATRUE’s activities (for example, attendance to trade shows, development of NATRUE’s Label, daily running of the association, etc.).

Kindly note that renewal of the 2-year certificate is not automatic. If you wish to renew it, we recommend you to contact your NAC at least 3-4 months before the expiration date of your certificate.

Transition Period Timeline.

Your benefits.

The NATRUE Label represents a reliable, verifiable and internationally applicable benchmark for authentic natural and organic beauty products from committed brands and manufacturers all around the world. In order to support the authenticity of natural and organic cosmetic products and to avoid misrepresentation or misleading communication on products and from brands, the NATRUE Label is a reliable reference that reassures consumers.

If you are a producer, third-party manufacturer or brand owner wanting to certify its finished cosmetic product, the NATRUE Label will provide you with:

  • STRICT CRITERIA – verified ingredient and product characteristics covering sustainable sourcing, defined origin, green chemistry processing, biodegradability, animal welfare, packaging, and product formulation to support claims.
  • VALIDATION – criteria is independently verified by a third-party certifier
  • INTERNATIONAL USE – the NATRUE Label is internationally applicable as a recognised and trusted seal of third-party certification
  • PROMOTION – market differentiation, consumer confidence and reassurance through the use of the NATRUE Label.
  • TRANSPARENCY – online product visibility via the NATRUE database

Please find all the necessary documentation in the documents available for download in the box below.

Useful documents
NATRUE Agreement on the Usage of the NATRUE Label - Finished Products
Annex C - NATRUE Label Usage Guidelines - Version 2 - 2021
Annex D - How does the NATRUE Label scheme works? (flow chart)
What is the Raw Material Documentation File (RMDF)?

Should you need any further details, please do not hesitate to contact us at info@natrue.eu or the Label and Events Officer at the NATRUE Secretariat.