Deutsch
Español
Français
Italiano
Each year, NATRUE champions natural and sustainable beauty through the international Natural Cosmetics Week (NCW). This week-long initiative brings together brands, retailers, professionals, scientists, and consumers to highlight the real benefits of truly natural and organic cosmetics.
What started as a single day of celebration in 2022 has grown into a global week of awareness and action, inspiring the beauty industry and consumers to embrace a more honest, responsible, and sustainable approach to beauty.
Spearheaded by NATRUE, this initiative encourages everyone to #choosetruebeauty—for people and the planet alike.
Join Natural Cosmetics Week 2026!
Be part of this global week of education, inspiration, and celebration. Whether you’re a brand, professional, or consumer, there are many ways to highlight the benefits of natural and organic cosmetics and make a positive impact.
More information coming soon!
The International Day of Natural Cosmetics is a recognised project included in the One Planet Network’s Knowledge centre that offers the best resources about sustainable consumption and production from around the world. Further details on this project, together with other resources from NATRUE, can be found here.
NATRUE became a Partner of Consumer Information for SCP of the One Planet Network in 2019.
Previous editions
In 2025, NATRUE celebrated the annual Natural Cosmetics Week from 17 to 23 November, under the motto: “Natural Care, Real Impact: Trust What’s Behind the Label”. This edition continued NATRUE’s mission to promote and elevate natural and organic cosmetics worldwide.
This year’s celebration brought together a wide range of engaging activities, both online and offline, across multiple countries including Germany, Croatia, Spain, France, Slovenia, and the UK. With over 45 activities worldwide, the program targeted both industry professionals and consumers, highlighting innovation, sustainability, and the importance of certification and understanding what’s behind the label.
A key highlight was the exclusive webinar: “Decoding Naturals: Ingredients, Claims and Why Certification Matters”, where experts discussed how natural cosmetics are formulated, how claims are made responsibly, and how certification helps consumers identify trustworthy products. The webinar is available on YouTube (click on the picture below.)
In addition, NATRUE hosted a social media campaign and an influencer campaign to promote and protect natural cosmetics while reaching the widest possible audience.
NATRUE is proud of the continued success of Natural Cosmetics Week, reinforcing the commitment to a greener, more sustainable future in natural and organic cosmetics.
Media Kit 2025:
In 2024, NATRUE celebrated a milestone with the launch of Natural Cosmetics Week (23-29 November), an entire week dedicated to promoting and celebrating natural cosmetics under the theme ‘Embrace Nature, Empower Your Skin.
This inaugural celebration brought together 27 diverse activities, both online and offline, spanning across Germany, Hungary, Belgium, Singapore, Sweden, the UK, Finland, Greece, and more. By encouraging participation from industry professionals and consumers alike, NATRUE strengthened its mission to inspire and elevate the natural cosmetics community worldwide.
As part of the week’s highlights, NATRUE hosted the exclusive webinar: “The Green Guide: Trends in Natural Ingredients”. This engaging discussion, held online, brought together leading industry experts to explore key trends and challenges in natural cosmetics. Topics included sourcing, sustainability, innovation, and the rising demand for transparency in beauty. Our webinar is available on YouTube (click on the link below):
We’re proud of the success of Natural Cosmetics Week and the valuable insights shared during the webinar. Together, we continue to pave the way for a greener, more sustainable future in natural and organic cosmetics.
Media Kit 2024:
In 2023, NATRUE championed the virtues of natural cosmetics by inspiring and motivating both the beauty industry and consumers. Emphasising good practices and fostering awareness surrounding natural and organic cosmetics, NATRUE decided to give a voice to everyone who had something to say: hence the launch of a campaign inviting everyone to create their own initiatives to celebrate the day. Over 25 international campaigns – from Singapore to France, Belgium, Germany, Albania or New Zealand – were part of it. Be inspired by clicking here!
In addition to amplifying the voices of those who have registered their contribution, NATRUE assembled a distinguished panel of high-level experts. This exclusive free panel discussion, entitled “Commitment for a Greener Future: How Can We Make (Natural and Organic) Cosmetics More Sustainable?” received more than 300 registrations worldwide.
Our webinar is available on YouTube (click on the link below):
Media Kit 2023:
In 2022, NATRUE has brought together producers, manufacturers and distributors of natural and organic cosmetics from all over the word in a video-project. Divided into four different sections, the film puts a face to people who dedicate their lives to working for truly organic and natural cosmetics. Furthermore, the day serves to inspire consumers and motivate them to #choosetruebeauty. Curious to know more? Watch the videos!
Lastly, to know more about us, NATRUE took advantage of this opportunity to introduce some of the team behind NATRUE: the NATRUE Secretariat and the Board of Directors (BOD) – made up of representatives of the pioneering companies and the largest producers of authentic Natural and Organic Cosmetic products in Europe.
Media Kit 2022:
Any questions? Contact us
info@natrue.eu