Building on the success of last year’s International Day of Natural Cosmetics, NATRUE is proud to announce the first-ever Natural Cosmetics Week. Running from 23-29 November 2024, this week-long celebration, themed ‘Embrace Nature, Empower Your Skin,’ will highlight the beauty and benefits of natural and organic ingredients in cosmetic products. It will focus on promoting awareness, education, and good practices within the industry, while underscoring our commitment to sustainability and inspiring eco-friendly practices to enhance skin health.
We invite everyone to participate—whether by hosting a webinar, organizing an interactive workshop, or opening your company’s doors for a behind-the-scenes tour. Together, let’s inspire a deeper connection with nature and encourage people to #chooseTrueBeauty by embracing natural alternatives that empower both their skin and the planet.
| REGISTERED ACTIVITIES
Discover the exciting activities lined up for Natural Cosmetics Week 2024 below. Got your own idea? Find all the details on how to register your activity at the bottom of this page. |
- What to expect: This panel will explore the transition of the hospitality industry to natural hygiene products, moving away from synthetic and petrochemical-based amenities. Discussions will cover the challenges, demand, and solutions for adopting eco-friendly alternatives that enhance both guest experience and sustainability. Key topics will include addressing greenwashing and promoting collaboration between hospitality companies, product manufacturers, and regulators to drive real change.The session welcomes hotel managers, natural cosmetic producers, hospitality suppliers, sustainability experts, regulators, and eco-conscious consumers. Don’t miss the opportunity to learn how to support a more sustainable future in hospitality!
- When: Tuesday 27th November at 10:00 AM Swedish time (CEST)
- Organiser: Andrea Endres, freelancer with a passion for sustainable wellness travel, marketing and authentic connection (Sweden)
- Access: Click here to access to the panel discussion!
- What to expect: Join Dr. Hauschka on their social media platforms for a unique behind-the-scenes glimpse into the world of natural skincare. Attendees will have the opportunity to explore the medicinal herb garden, guided by expert gardener Sven, and uncover the power of natural ingredients.Additionally, participants can delve into the brand’s rich history with a visit to the Dr. Hauschka Archives, led by archivist Dr. Florian Öxler. The experience will culminate with insights from a Dr. Hauschka aesthetician, who will provide valuable advice on understanding individual skin needs.This event is ideal for anyone interested in skincare and eager to gain exclusive insights into the production and philosophy behind Dr. Hauschka’s natural products.
- When: During the Natural Cosmetics Week, from 23rd to 29th November.
- Organiser: Dr Hauscka (Germany), NATRUE-certified brand and one of NATRUE’s founding members.
- Access: Check Dr. Hauschka’s Instagram account here.
- What to expect: Join Sarika for a rejuvenating experience as she will explore the benefits of a 5-minute Face Yoga routine. With the guidance of Sarika, certified Face Yoga Method Instructor, you will learn how to release facial tension, enhance skin radiance, and lift your spirits—all in just five minutes! This challenge is perfect for anyone who holds stress in their face and wants to explore natural beauty alternatives over Botox or other chemical treatments.
- When: 27th November at 17h CET time (1-hour online)
- Organiser: Sarika International, certified Face Yoga Method instructor and Founder of the 100% natural Sake Beauty Balm. She was honoured with the Influencers Choice Award at the 2024 European Natural Beauty Awards.
- Access: Click here to register and join the Free Face Yoga Challenge!
- What to expect: A series of engaging videos featuring natural brand owners discussing their latest product launches and sharing why they advocate for natural cosmetics
- When: During Natural Cosmetics Week (23-29 November 2024)
- Organiser: Oh So Clean Beauty, a Singaporean blogger passionate about cosmetics and dedicated to promoting natural and organic beauty products.
- Access: Instagram, and TikTok
- What to expect: Celebrate true beauty with peclavus and enjoy a 15% discount on their NATRUE-certified products!
In honour of Natural Cosmetics Week 2024 and to highlight the NATRUE label, peclavus is offering the exclusive 15% discount code “TRUEBEAUTY15” for use in their online store. Alongside this, peclavus will share engaging information about the benefits of certification on their website, blog and Instagram. Join peclavus in promoting genuine beauty by embracing NATRUE and empowering your skin!
- When: From 23rd to 29th November 2024
- Organiser: peclavus, a nature cosmetics brand from the German Black Forest.
- Access: Visit the peclavus website to redeem this special discount and explore information about the benefits of NATRUE certification.
HOW TO GET INVOLVED IN Natural Cosmetics Week 2024
To help you participate in Natural Cosmetics Week 2024, NATRUE has prepared a comprehensive presentation that includes everything you need to get started. Our aim is to encourage producers, manufacturers, distributors, organisations, and individuals to highlight the benefits of authentic natural cosmetics for both people and the planet.
We invite you to take part by creating your own initiative—whether it’s hosting an event, launching a campaign, or any other activity that aligns with the week’s theme. We will ensure your efforts receive the visibility they deserve by promoting them across our platforms. Let’s work together to inspire everyone to #choosetruebeauty.
Additionally, you can also promote Natural Cosmetics Week 2024 on social media, and use our logo and our hashtags.
Need some inspiration? Have a look at our guide.
If anything is unclear, please feel free to contact Paula Gómez de Tejada, NATRUE’s Global Communications and Public Relations Manager, at pdetejada@natrue.eu.